What a Grandmother and Her Granddaughters
Continue to Teach Each Other About Jewelry Business
by JoAnne Green.
Last year I wrote about my granddaughters’ summer visit and their work with me in my jewelry shop. (See Jewelry for Generations – Part 1.)
How things can change in a year. The girls are now living with me and they provide help as needed, remaining involved in my jewelry business.
I am 70 years old, and while I continue to find that many of my creations are similar in style to current fashion jewelry designs, I continue to worry that I am out of touch with the tastes of younger people.
By involving my granddaughters I am reassured that my designs span a wide age range – from the 80+ year old local author, to the college students and their parents, to the high school students, and even to the younger set.
On the first of September (2009) I moved into a larger, more prominent booth in the antique mall where my jewelry business is permanently located. Several family members helped me prepare for this move.
The two girls played a big role in that chore. They carefully packed all the jewelry for the move. And just as carefully, they unpacked it for display again.
The fun began after the move.
I now have a front window display area. My oldest granddaughter (18) and I discussed in general what I wanted for it.
I wanted to maintain the antique gallery flavor by making the window into a vintage style dressing room. I bought several white wicker furniture pieces, added selected pieces from the gallery, included Pricilla (my mannequin), and my electronic photo frame.
And then I turned my granddaughter loose with permission to use any jewelry she wanted.
My youngest granddaughter (15) and I discussed the display case.
I wanted a fall theme. I shopped with her for decorative items. Then I turned her loose also.
Within 2 weeks a piece of furniture from the gallery, the red dress on loan from my daughter-in-law, and several pieces of jewelry were sold from the new window display.
People continue to stop, look in the window, then they come in to look at the rest of my wares.
My sales have just about doubled since I moved to the front of the mall and acquired a window display.
The girls are very proprietary about their respective areas of decoration. They are beginning to talk about the Holiday Window and the Holiday Display Case.
See the Other Parts of JoAnne’s Story:
Author JoAnne Green of DL Creations says, “I operate my jewelry business from a permanent booth in an antique mall. I use the booth as my studio as well as my shop. My customers enjoy watching me design and create right in front of them.” JoAnne also provides jewelry repair and redesigning services.