How to Use Social Media to Find Fans and Turn Them Into Jewelry Buyers?

by Paris Cipollone.

How to Use Social Media to Find Fans and Turn Them Into Jewelry Buyers?  - Discussion on Jewelry Making Journal

I’m starting a jewelry business and as a college student, I don’t have the ability to travel off campus and attend craft shows or events to promote my pieces.

I’d love to learn what others use and what forms of social media have been most successful in connecting with and converting fans into buyers?

Paris Cipollone
Elurra Jewelry

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  • Mary Anne says:

    Facebook and now Instagram are the way to go. Instagram particularly is a great way to showcase work to a diverse audience. Facebook appeals to a bit older people (in their forties on up.) Any strong presence online, even flickr, wordpress, blogger, etc will direct and advance the flow of viewers to your work. Having a highly trafficked place to sell also helps. The more places your work is shown online, the better your viewership, and the better sales will be.

    Of course all this continual product placement and social prominence online can take up valuable jewelry production time, so plan accordingly.

  • I agree with Mary Anne and have found instagram is really good. I have my shop with shopify which is excellent. They have great support plus they have shopify academy. They actually have a lot of information for entrepreneurs. I believe shopify academy is free. Just register. It has been a life saver for me.

  • JW says:

    Instagram is considered one of the best but also consider Pinterest. You will have to find what works for you. I also have Flicker as I use for my portfolio. Wanelo is another to look at.

  • given your time constraints pick only one or two social media sites that you will concentrate on. Then find the best practices for those given media and apply them. This is not easy, nor is it quick, nor is it assured. I am still figuring it out myself, as an artist. Be sure that the venues you choose are compatible with your art and price points. That isn’t easy either! I’m on Facebook, Pinterest, and I have both a blog and a newsletter.

  • Thank you so much for the good advice! Really great point about having a strong presence online

  • Christina V. says:

    Hi Patricia. Did you choose to blog or using a website. Why?

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