Communicating What I do Through A Sign
by Lady Mockingbird.
(Upstate, New York)
I have found over the years that people tend to misunderstand what I mean when I say that I make Jewelry. Some jump to the conclusion that I’m a beader. Others start showing me their diamond engagement rings and asking me to make a wedding band to match, while others still assume I’m making jewelry ephemera (things that are fun, cheap, and not intended to last.)
When I say that I am a Wire Artisan, or a Wire Sculptor I usually get either a blank stare, or the faux knowing look people give when they want to seem knowledgeable but aren’t.
Over time I learned to simply show them what I do. My business cards have photos of my work, for example. But then I decided to open a studio/showroom and I came upon the conundrum yet again. How could I make my exterior signs show some of my wire working skills.
To do that I came up with a special shop logo sign. It is smaller than my street side sign and is located next to the parking stalls. The base of the sign is a neatly cut and shaped piece of wood done up for me, thankfully, by a friend. It is painted with exterior black enamel, for durability. But then I added my own art. I crafted the logo entirely out of copper wire and copper tubing. Then I used antique copper nails to affix my work to the sign.
Since I put it up two days ago, I see people stopping to examine my little “Mockingbird Lane This Way” direction indicator. By the time the get into my shop, they have a much better idea of what to expect there. Hand crafted, quality fine jewelry made using all sorts of wire.
Mockingbird Lane Wire on ETSY