Repositioning Your Unsold Jewelry (Video)

Jewelry and Coffee with Rena
Video Episode 28

by Rena Klingenberg.

Don’t let your unsold jewelry items sit around. Sometimes you just need to help people perceive these items in a different way:

Transcript of this Video:

What jewelry items do you have sitting around, unsold, that could sell better if you repositioned them or repackaged them in some way?

Sometimes all you need to do is to help people perceive these unsellable items in a different way.

For example, let’s say you’ve made a necklace that hasn’t sold after being displayed at several jewelry shows and parties.

How could you reposition it or repackage it to help people see it as more desirable?

First, I’d try raising the price on it – which raises people’s impression of it.

You might position the necklace as being part of a jewelry set.

You might find a way to make it more versatile, so it can be worn or used in a variety of ways – for example as either a multi-strand choker or a long single-strand necklace.

You might add a cool, unique component to it – like an unusual pendant or clasp.

You might make it seasonal – add a seashell to that necklace and position it as resort wear.

You might even just take it apart and create new things from the components.

The important thing is not to let any of your inventory just sit there, taking up space without ever selling.

Play with repositioning or repackaging your unsold items in some way.

Because people perceive things the way we present them.

The Jewelry Rena’s Wearing
in This Video:

Copper Jewelry by Rena Klingenberg

Pendant: From my Rustic Foldover Pendant tutorial.

Leather Choker: From my Leather Choker for Pendants tutorial.

Earrings: From my Zen Spiral Hoop Earrings tutorial.

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Comments

  1. Thanks Rena. You give us some very good ideas here and I will certainly try some of them – especially the re-pricing – it never occurred to me that you should up your prices (I tend to go the other way with not much luck). Another idea I also would recommend, which wouldn’t gain you any profit, but could help your business in another way is either to donate the piece to a charity as a prize or use if for your own competitions.

  2. I continually re-work pieces, often before they’re even given the opportunity to be sold, lol!

    Love the phrase “people will perceive things the way we present them”! A good one for me to remember!

  3. Thanks Rena, it never occurred to me to raise the prices. Like Helen, I tend to do the opposite. I usually remake the item by changing the focal element or add a pair of matching earrings. This seems to work for me. I get tired of looking at a piece that’s been sitting around anyway an feel compelled to change it.

  4. Great tips. I’ve heard the “raise the price” idea before and now I’ll try it.
    Can you give any tips on making the earrings you are wearing consistent? That is the same size and shape for a pair? I have learned how to make tight coils the same but not ones that have an open coil. Thanks, Bev

  5. I’ve tried some of these techniques to move things, both with success and without. If the piece isn’t something I feel like reworking, and none of these tricks have worked I put it in a special bag of jewelry I have set aside. When a good local charity needs an auction item, I pull out the bag and find something, or sometimes multiple things that would be a suitable donation. It is great marketing and donating just feels good. πŸ™‚

  6. Fanciful Ponderings says:

    I love your videos and I just had to laugh at your first suggestion, “raise the price”. It’s so true that so many people think if it’s expensive that “it must be good”, love it!

  7. Really excellent information, Rena. Thanks for this and for the newsletter which I faithfully read. I have been able to sell many old pieces that I though would never sell just by changing or adding components. I have also used earring components that were too large to make new bookmarks.

  8. This was a big help for me. I have several pieces that have been hanging around for to long. My first thought was to take them apart and reuse the pieces. I’M GOING TO TRY TO CHANGE THEM UP A BIT with new packaging or change the style a bit. Thank you so much this was very helpful.

  9. Some things, (one of a kind works of art that double as jewelry), just need to find the right person to buy them. Other pieces without the three or four digit price tag could very definitely use updating, renovation, rejuvenation, or simply – an overhaul.

  10. Barbara Herndon says:

    I cannot tell you how many times I’ve sold a piece after I raised the price! I liked these ideas, Rena. Thanks for being here for all of us.

  11. Dear rena today the 3rd of january 2015, i woke up a little down,because i make jewelry and sell them at my salon, but i was out of ideas and have some necklaces that did not sell in summer and this x-mas, but i sold enough, by accident when i was on a different site saw your video and want to thank you for being generes and spending your time making these video,if you ever get down remember you are helping lots of people, thank u ssssoooo much ❀️

  12. Hi Rena ~ You are so right! Over the years I have used all these ideas. Even after all these years I still change and try to improve my designs. The economy also dictates what will sell. Although, I always do well with my bangles my earrings needed to get updated. I made new earring cards and updated my designs recently. I also changed all my earring prices. I found my price point (for this year anyway). I also decided to try German silver and even surgical steel ear wires. This is a big change for me since I am a sterling silver nut! Guess what? I sold quite a few earrings at my last show. We need to keep evolving!

  13. Remember the big jewelry of the 1980s and 90s — I know it’s hard to believe (due to my youthful appearance) πŸ™‚ but I do go back that far. The big stuff was very popular and right up my alley. I made a batch of large heart collage pins, each was one-of-a-kind. When the last dozen or so didn’t sell, they were just too pretty to toss, but I couldn’t think of what to do with them. Then I got a brilliant idea. I turned them into necklaces, and gave them to the lovely ladies at a nearby nursing home. The thing that made it most enjoyable was my anticipation as I labored joyfully over the details. I removed the pin backs and sanded where they had been. Then I decoupaged pretty paper on the backs to hide any flaw. I affixed silk cord to each one, but I didn’t want the glued area to show. I made small polymer clay “coins” to color coordinate with the front of each, and used those to cover the cord attachments. If you’ve ever seen what they usually get inside nursing homes, there’s lots of paper plate and pipe cleaner projects, and of course, it’s the visit and the human contact that means the most. I especially wanted each necklace to be the very best I could make it so each lady would know that love went into her special gift. Turns out, I got the biggest blessing of all.

  14. Joann, that’s such a beautiful idea, and I love how you made it a labor of love to turn the pins into high-quality necklaces for the ladies. Thank you for sharing this lovely story and idea!

  15. I will try the idea of raising the prices. Maybe what could also could help is to put up a promotion for certain pieces: you buy this piece and get a free little something or a discount on the next purchase.
    Just a thought. I am new at trying to sell for real to more than my friends and family members.
    Thank you for your tips and advice. I really appreciate what you do, and I love your tutorials!

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