Should You Use Inches or Metrics in Your Jewelry Listings?
by Rena Klingenberg. © 2003-Present Rena Klingenberg. All Rights Reserved.
Our world is an increasingly global community.
And when you sell your jewelry online, your work can be viewed anyplace in the world where there’s Internet access.
Metrics or Inches?
So should your listings show your jewelry measurements in metrics or in inches?
I recommend listing measurements in both metrics and inches – regardless of which country you live in.
There are millions of people who understand metric measurements better, and millions of people who understand inches better.
So rather than lose anyone who doesn’t use your measuring system, simply use both:
“Handmade pendant comes on a 16 inch (40.6 cm) snake chain.”
“Brooch is 5.7 cm (2.25 inches) wide, and 3.8 cm (1.5 inches) high.”
Now everyone can easily understand the sizes.
But don’t worry –
You won’t have to do any math!
The Internet makes it super-easy to convert your measurements from one system to the other.
Just do an online search for “convert inches to cm” or “convert cm to inches”.
You’ll find conversion calculators that do the math for you – fast, free, and accurately.
I’m interested to hear your experiences with listing the measurements of your handmade jewelry!