What I Learned by Visiting Artists’ Online Shops
by Rena Klingenberg.
When I was new to selling my jewelry online, I used to look at other artists’ shops much differently than I do now.
Back then I visited their online shops as part of a research mission – trying to pinpoint the “best way” to sell handmade items on the Web.
And although that’s no longer why I visit artists’ online shops, here are some insights I gained from that research:
6 things I learned from
visiting artists’ online shops
- There isn’t just one best way of making sales in an online shop. Many different approaches can be successful.
- What works for one artist online may not work for others – even if their work is in the same genre.
- When you see an artist charging particular prices (either high or low) – that doesn’t mean they’re necessarily making sales at those prices. Or that they wouldn’t make more sales by raising those prices.
- Artists whose work and online presence have an authentic originality tend to accumulate dedicated followers.
- When you visit an artist’s online shop, you may be seeing some experimental strategies they’re testing – not necessarily tried & true things that have worked for them.
- Artists who work consistently on building their online following and directing it to their shop tend to sell their work a lot more regularly.
Now I visit artists’ online shops
for a different reason.
Instead of doing research, I now visit artists’ shops simply because I love visiting them!
I love seeing the artistry, the photography, the “personality” of a shop, how the artist writes product descriptions, and everything.
I enjoy wandering around – admiring, appreciating, and sometimes making a purchase! 🙂