Having a Jewelry Niche Has Given me Focus

by Nicole Green.
(United States Gulf Coast)

Wire wrapped seashell pendants

Spring and summer are my most important seasons for my target customer.

I try to appeal to beach lovers & nature lovers.

I used to be all over the place with my jewelry.

With so many jewelry businesses out there, it is so important to have your own niche.

It took me a long time to find mine.

Crocheted cotton fiber and seashells

A good start for me was to figure out what materials I like best.

In my case, it was natural elements like pearls, leather, organic materials and so on.

Establishing a cohesive jewelry line has helped me stay focused in so many ways; from booth design to purchasing supplies and designing jewelry pieces.

Nicole Green
Beach Tribe Jewelry