Having a Jewelry Niche Has Given me Focus
by Nicole Green.
(United States Gulf Coast)
Spring and summer are my most important seasons for my target customer.
I try to appeal to beach lovers & nature lovers.
I used to be all over the place with my jewelry.
With so many jewelry businesses out there, it is so important to have your own niche.
It took me a long time to find mine.
A good start for me was to figure out what materials I like best.
In my case, it was natural elements like pearls, leather, organic materials and so on.
Establishing a cohesive jewelry line has helped me stay focused in so many ways; from booth design to purchasing supplies and designing jewelry pieces.
Beach Tribe Jewelry