by Dianne Jacques.
In Options for Marketing Your Jewelry, I posted about a Florist who contacted me about making a botanical line of my enamels for her shop.
Another strange thing happened recently.
The owner of my favorite coffee shop wanted to put a couple of earring racks in her shop…she is selling them like crazy and to my surprise she sold the most expensive pair first!
Someone walked in for a cup of coffee and purchased a pair of $44 earrings!
I have a range between $17 and $44 just to see where her sweet spot is going to be.
Think outside the box when you’re marketing your jewelry!