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The Difficulty of Selling Jewelry

by Isabela.
(Madrid – Spain)

I always liked arts and crafts since I was a child, and with 44 years old I started to make jewellery as a hobby, as far as family and friends told me that I had to sell my pieces.

Then I started.

Actually I cannot have a monthly salary with jewellery business because some months are good and some bad.

My biggest problem is marketing. I do not like to sell (it is so difficult for me to sell my creations) and it is very dificult to find a sales representative.

To try to make more money I started making favours for weddings and parties. I don’t know if I will get on with so many things at a time.

Another big matter is the big crisis that Spain is on.

Congratulations Rena for this site. It has been very useful for me since I have started my jewellry business. Thanks sincerely.

Isabel
Kukui Bisuteria

Comments:

Thank you, Isabela!
by: Rena

I sincerely appreciate your lovely feedback – I can’t think of anything nicer than helping other jewelry artists achieve their dreams!

You’re right, the tricky thing about being self-employed is that you don’t get a regular monthly or weekly income.

Especially at the beginning, money seems to come in all at once, and then not again for awhile. It makes it hard to pay bills and buy groceries every month!

One thing that I have found is extremely helpful to even out your income throughout the year is to develop a few different streams of income from your jewelry business.

For example, I’ve found that teaching jewelry classes is a good way to bring in money during the times of year that are slower for selling my finished jewelry.

Selling supplies, products, or services to other jewelry artists is another way to earn money from your jewelry business.

So if you can develop a few different “streams of income”, it seems that whenever one stream (such as jewelry parties) is slow, another stream (such as jewelry workshops) is booming – so you always have some money coming in.

Also, I’ve found that many of the people I meet through my “alternative streams of income” also want to buy my finished jewelry – so by teaching workshops, doing jewelry birthday parties, etc., I’m also selling more of my jewelry and growing the main part of my jewelry business!

Isabela, I hope this helps – and I must say, I LOVE the gorgeous necklace you’ve posted above! :o)