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Increase Your Jewelry Sales with Personal Touches

by Kathleen Davis.

Jewelry with a personal touch … that is what I like to do when I’m making my jewelry. I call it “affordable Luxury.”

I wanted to share with all of you some of the things I do that seem to work for me to increase my jewelry sales.

I am Kathleen Davis and I, like so many of you, make hand beaded jewelry.

One of the first things I started doing was to put a sign-up sheet at my booth so whoever stops by can give me their email address. When I have a show I send out an announcement to them.

The Sneak Peek

I’ve also added a emailing that I call a “sneak peek.”

After I make several new pieces of jewelry, I send out my “sneak peek” to whoever is on my email list.

I include a thumbnail picture of each new item, so these “sneak peek” customers can see my new pieces before I even put them online in my store.

By doing this I have sold many items before they even hit my internet store.

I wait for the customer’s check to arrive and then I will mail out the item.

The Earring Club

I also have an “earring club”.

When a customer buys 12 pair of earrings (and it does not matter how long it takes them to do that), then I give them a free pair of earrings up to a retail $50 value.

It gives the customer an incentive to receive that 13th pair!

Personal Appreciation Notes

I also send a thank you card or write something personal when I mail out each jewelry order:

“Thank you Mary for purchasing this necklace. I really appreciate you.”

Everyone needs to feel appreciated, and this seems to keep customers coming back.

The Prayer Bead

Sometimes I put a prayer bead in a bracelet.

If I know the person is a Christian, I say a prayer over the bracelet, and add a bead that is not like any of the others. I call it a prayer bead.

When the person wears it, they see that bead and know that someone prayed for them that day.

Remaking Broken Jewelry

Also, I offer a service to repair or remake broken jewelry.

I started this service one day when a gal handed me a bracelet that was her grandmother’s and it meant a lot to her, but it was broken.

I “remade” it into a new bracelet by adding beads to it, and I also made her a necklace to match.

She was overwhelmed when she saw it, as now it is useful and she can keep her grandma close to her when she wears it.

Small Personal Touches

These little things make a big difference to your customers.

Don’t just be a jewelry maker.

Add something special to your jewelry business to provide that personal touch.

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Author Kathleen Davis of Kathleen Davis Designs makes beaded jewelry from a variety of beads and findings, including pieces from retro jewelry, with a personal touch. She makes bracelets, earrings, necklaces, wine glass charms, and what she calls scissor charms or cell phone charms. Kathleen says, “I call my jewelry ‘Affordable Luxury’.”