How to Greet People Walking by My Booth?

by Gina-Marie.

How to Greet People Walking by My Booth?Do you have any suggestions for greeting people walking by my booth?

I always seem to have trouble with this.

It’s easy for me to say hello when someone is already in the booth, but one of my friends pointed out recently that I’m not very good at drawing people in when they’re walking by.

Thanks!

Gina-Marie

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Comments

  1. Hi Gina-Marie, one thing I’ve done is to have a drawing for a free jewelry item. When folks stroll by, you can invite them in to enter the drawing. Once they’re in your booth, it’s easy to chat about the drawing, and then move on to chatting about the rest of your jewelry.

  2. Not everyone will stop at each booth when they are shopping, but they are far more likely to if something catches their eye (even if it’s YOU that catches their eye). Make sure that you are standing up, or if you have trouble standing for long periods, get a folding director’s chair so that when you sit you are still at eye level.Greet people with”hello” “good morning”, or “oh, I love that purse (Jacket, scarf, etc)” People who have made eye contact with you are more likely to come in.

  3. I always make a point to smile at everyone that passes. If I get good eye-contact, then I say “good morning” or “afternoon”. I also agree that having an item that catches their eye makes it easier to talk to them. I usually make sure I have a “story” to tell them about an item they touch or look at. That gets them engaged without feeling like selling them.
    My favorite table set-up is an inverted ( Y ) with the point at the edge so they can look without actually coming in since people feel like they are committed when they come in a booth. It also gives me a little space behind the table.

  4. Since jewelry is small & hard to see from the aisle, I let my big photos on the walls of my booth draw them in. when they see in intriquing photo, they will come in to check it out, then you can chat with them. Easy!

  5. Some great thoughts here! I especially agree with Valerie about standing up and complementing shoppers (but only if it’s sincere). I also have a couple of “Wow” pieces that are probably too large to wear as a pendant, but they get enough attention to bring in the curious.

  6. When my sister and I were doing craft sales one of us would wander out front like a customer and make comments about the products and engage customers. This always brought more people in, especially if it was slow. People are attracted to a busy booth so make it busy!

  7. My wife & I make a variety of items and find that if we stand out front of our stand working on something it also catches peoples attention. Once you have their attention, you can direct the conversation towards the booth. I particularly like to work on paracord bracelets while I “work the crowd”. Its something you can do and still make eye contact with potential customers.

  8. Ricki Ayer says:

    I always stand up while in my booth area. I make eye contact with each person as they walk by – whether they look or not. I will often say “hello ladies if there are more than one person shopping together. I also will often say “welcome to my shop – come on in and have a look around”…even if my “shop” is a 10 x 10 space in a school cafeteria. Other comments are “please let me know if you have any questions or if I can help you with anything”. I sincerely think that engaging shoppers (aka potential clients) has resulted in many sales I would not have otherwise made. I have had lot of interesting conversations with shoppers and even made some new friends at shows – whether I made a sale or not. I truly feel that the personal connection is as important as the merchandise, after all we all know that at most every show there are many jewelry vendors that a shopper can choose from.

  9. MISSY JANZSON says:

    I’m always doing something in my booth and ignore people.
    I find that people do not want you to talk to them (untill the time comes) in other words do not bug them or pressure them as they like to look around and choose what ever it is that catches their fancy. Some leave when I do not gush over them but always come back.

  10. I try to greet everyone with a “Hello,” or “Good morning.” When they look at a particular piece or group of pieces, I might say something like, “These are all made using parts and pieces of vintage jewelry.” That seems to get a conversation started.

    I love the idea of a drawing.

    Cindi, can you say more about your “Y” setup? I’m having a hard time imagining it.

    I attended a show this past weekend. One tented booth stood out among the rest in terms of the setup, colors, etc. and each time I walked by, people were looking. Two 6′ tables (taller than the average 30″) abutted one another and they were in the right front corner of the booth so no one had to “walk in” to look at the goods. The artist sat in the back right corner of the booth in a tall director’s chair behind a draped podium-type thing, and when people walked up to the tables, she simply said hello and began telling them that everything was made from polymer clay, etc. Then people would walk around the table and into the booth. She had necklaces hanging on the left side of the tent and a little table in the back left corner. It seemed to work very well.

  11. Hi Valerie, you can see a photo of Cindi’s “Y” table setup in her booth in the second photo of this post:
    My Always Evolving Jewelry Booth. 🙂

  12. Natasha Burger says:

    I like the Y shape, it is very open and non-threatening. As a shopper I don’t like to be accosted by aggressive salespeople, so I am hesitant to say more than hello to customers when I am a vendor unless they ask questions. My daughter is not so hesitant, and she usually outsells me when she works my booth. As a compromise, I have signage that says who I am and that my work is handmade, and a photo album brag book front and center of the booth with pics of me, my studio and works in progress – people stop and read it and it gets them to take a second look at me, my bootha nd my product.

  13. Thanks so much for all the great thoughts everyone. Sorry I didn’t stop by to catch your answers any sooner. This went to my spam mailbox when I had pneumonia last year. I’m just getting on my feet and have 2 events this month, so these answers were really timely, and I’m incredibly grateful to Rena and everyone for taking time with my question!

  14. Gina-Marie, so glad to hear you’ve recovered. Wishing you continued good health, and success with your upcoming events! 🙂

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