How Do We Attract More Sales to the Family Jewelry Business?

by Richard Wampler.
(United States)

Proud of the Red White and Blue Venetian Bead Necklace (Non-Magnetic)

Greetings from East Tennessee!
I am an adoptive father of 11 special needs kids who help me make jewelry for our online business, Daddy and Me Magnetics and More.

We Are Daddy and Me Magnetics and More!

We first began our business when one of my sons was diagnosed with cancer and we had so many extra expenses at that time. I chose magnetic therapy jewelry because it helped my son with much of his pain during chemotherapy.

Vintage Jet Beaded Upcycled Magnetic Healing Necklace

Since he is now in remission 5 years later, we now use the jewelry making as therapy for all our kids, and also use it to help them with life skills, art skills, money management, etc. since we home school the whole bunch. Because they are all special needs, they need special curriculum and other things that the business helps pay for.

Spring Harvest Hand Glazed Porcelain & Solid Copper Magnetic Healing Necklace

One of our biggest problems is lack of sales online and at craft shows. We hear more and more people saying “Nothing here GRABS me” and even when questioned, people won’t tell them what kinds of things would entice them to buy.
Could you please look over our items here and in our online store and give us some suggestions as to what may make our business flourish? I hate to let the business stop, but with inflation and the economy, I have to look towards the future.
I would like this business to continue for the children, because many of them will not be able to hold down a regular job due to their disabilities and we fear that Social Security will be practically non-existent when they need it most.

Our wishes for the business is that it is always there for them to fall back on if needed because it is something they can do, and do well.
Thank you so much for your time and any info/help you can give!

Sincerely Yours,
Rich Wampler
Daddy and Me Magnetics and More at Etsy
Daddy and Me Magnetics and More at Facebook