by Tara Hutchinson.
(San Antonio, Texas, USA)
This is a great way I have learned to get attention for my upcoming events. I am having a Mother’s Day Jewelry Show and Spa Day on April 30th, and have been looking for ways to increase my attendance. (I had a holiday show that bombed for attendance.)
So, I found some ideas on Jay Baer’s convinceandconvert.com website, and this is one idea I took from it:
I am giving away $100 worth of jewelry from my Etsy website randomly to someone who gives my an idea of what they would like to see at a ‘Spa Day’.
I think it is a great way to get a spark under this event, and there are so many more ideas I got from this website that I will use:
I am going to use the website Pitchengine to create a press release for the local newspapers and radio.
I will have a live Twitter feed of the event, and I am going to create an event IN my event, by hiding $10 and $15 gift cards throughout the jewelry displays, (somehow creatively packaged) and when they are found, I will update it on Twitter.
I am going to set up an official Flickr gallery for the event, and encourage attendees to take photos and upload them. Give some cool prizes for Photo of the Day.
The last show I had I learned so much about preparation, and how to proceed with set-up to make things run smoother.
This time, I will have a rockin’ show! I wanted to share my suggestions with you.
On my blog I just listed a post for my giveaway, where I featured a collage of all the $100 items I have for sale. Check it out!
Tara Hutch Jewelry on etsy
Great event promo work
Thanks so much for sharing your neat promotional activities, Tara! Great job of moving on and trying something else after your disappointing holiday event.
I wish you a super-successful Mother’s Day Jewelry Show and Spa Day! It sounds like a wonderful combination of themes.
I enjoyed catching up in your blog on all the awesome things you’re doing with your charity jewelry work! Very inspiring.
And I’d like to invite our friends here to take a moment and be inspired by Tara’s jewelry journey.
Your jewels are stunning, Tara, and you’re doing great work! Thank you for sharing your tips with us.
Thanks for sharing
by: Lynda Carson
Your ideas will certainly generate excitement and anticipations for the event. I also have one the weekend before Mother’s Day and will add a few of these ideas. Best wishes on a successful show.
Inspiration at it’s best!
by: Paula Huckabay
Not only is your personal story very inspiring but so are your ideas and your writing. I just read your entire blog and loved every bit of it, you have a wonderful way with words. Your jewelry is exceptionally beautiful and I wish you all the success you so richly deserve. Thank you for sharing your great ideas with all of us on Rena’s wonderful newsletter.
by: Lori Bergmann
I just wanted to say how much I enjoyed your article and great marketing ideas! I’m getting ready for my first big show at the end of April too and think I may try a few similar ideas, if you don’t mind? Your blog is wonderful and I wish you much success at your next show! *Ü*
by: Tara Hutchinson
I appreciate all of the well wishes! Thank you Rena for posting this article! It has been challenging at times, but looking back, all of the challenging times were all in my head. And there is so much more goodness to come!
Thank you for checking out my blog, all of you! I will continue to post new articles, and updates on there as I have time.