How Many Sides of Your Jewelry Do You Photograph?

by Autumn.

How Many Sides of Your Jewelry Do You Photograph?  - Discussion on Jewelry Making Journal

As I overhaul everything jewelry related, including my website, I realize I’m not happy with most of my old photos.

I’ve grown as a photographer, but a lot of my displeasure (annoyance) is because I photographed pieces from every side.

This was to compensate for selling online, but now I don’t think it’s necessary. I think photographing the front and back will be enough.

What about you? When selling online, how many pictures do you typically post?

Thank you.


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  • Hi Autumn, as a customer of online jewelry I really appreciate having several shots of the jewelry item that I’m considering purchasing. I want to see it from various angles, and closeups of the clasps/findings – plus a shot showing the scale of the piece.

    And when I’m photographing my own jewelry, I take multiple shots from every angle – because when the piece is sold, those photos will be the only record I have of how the piece was designed.

  • I agree with Rena, the more pics the better for the customer. Online marketing is so complex and there is so much competition. I am in the process of doing that now, and I know it’s no fun but here’s the thing. The customer cant hold it, touch it or try it on so the more info we can give them, the better our chances to make that sale. Like you, my skills at photography are improving and I look at my website and I know I have to update the images. It’s time consuming and as a maker, I wanna make, not take pictures!

  • Lynn says:

    I agree with Rena also. The more photos the better, but don’t post duplicate photos as that’s annoying to viewers. One shot taken from every angle is best. One of my pet peeves is a seller failing to show or even mention how the back of a pendant is finished. I’ve seen countless listings on Etsy for beautiful pendants but no indication of what the back of the piece looks like. As a buyer I want to know if it’s painted, papered, open-backed or finished some other way. If a seller doesn’t provide this info I won’t bother contacting them to ask, I just move on to other listings.

  • Aytumn says:

    Thanks everyone! I thought I was going overboard with 4-8 pictures per item.

  • Debra Lowe says:

    I usually photograph with different colored backgrounds to show how it may look with different color clothing.
    I have a neck display in 3 shades, and I have a head display so I can show how it will hang. Also, various colored backgrounds for flat display. Etsy now encourages you to post ten pics. Occasionally I will get a request for a photo of the back of the piece. I usually do not include it in my ten, but have no problem sending a photo of the back side. I lay the piece down on various back grounds and try to always shoot outside with sunlight.

  • Another thing to do is to either hold a piece in your hand or add something to your picture that would indicate the scale of your product. If I have a pendant or earrings I will hold the pendant piece/earring in my hand in a photo to show the customer how big it really is.

  • I also agree with everyone. But if you use Photo Shop, you can crop more than one image from the same photo. I crop at least four different images from one front shot and two different images from one back shot and then the clasp. Earrings are always separate. This does make it a little easier to photograph.

  • One of the most important details is scale. I always include a photo of the jewelry worn as a necklace, ring, earring, or bracelet. If you can’t see it as it would be worn on a live person (or display), then there could be a problem with the viewer’s idea of the size. So, front, back, detail, scale related to a coin size, neck wear, earring on the ear, bracelet on the wrist, or ring on the finger, are essential so no misleading idea of actual size.

    I noticed on Etsy, than many customers don’t read the size details because they find it on Pintrest or Google without the description. So, the photos are the only way they can judge the actual size.

    I learned this the hard way, after shipping the item to a customer in Europe, only to have it returned because it wasn’t the size the customer envisioned.

    Warmly from sunny Tucson, AZ, Virginia

  • Lisa says:

    I definitely agree that it is useful to have something in the photo to size the jewellery. However, I find photos of the jewellery being worn (especially earrings) rather off-putting. In fact, this has meant that I haven’t bought items in the past when I’ve seen them being worn in the photos. I think just holding them in your hand to give an idea of size is much better.

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