Show People How to Wear Jewelry (Video)

Jewelry and Coffee with Rena
Video Episode 18

by Rena Klingenberg.

I was surprised at how many customers didn’t know how to put on or take off these two jewelry items – so here’s how I showed them how to do it:

Transcript of This Video:

I want to share an experience – and I’m wondering if you’ve ever had this experience too.

I have always made and sold a lot of cuff bracelets.

And when I say “cuff bracelets”, I mean C-shaped bracelets that are a band with an opening that goes on the inside of your wrist.

Well, one thing that I discovered almost right away when I started selling these was that there are a lot of people who really don’t know how to put these on.

I was amazed at how many people, when they were interested in one of these bracelets, and went to try it on – would try to shove the cuff bracelet on over their hand.

And then they’d say, “Well, it doesn’t fit.”

And to me it was obvious that the little opening should go on over the wrist.

But it wasn’t obvious to a lot of other people.

I didn’t want to make people feel embarrassed by having to correct them, “Oh, no, that’s not how you put it on.”

So here’s what I started doing when people came over to look at my cuff bracelet collection:

I’d pick up one of the bracelets that they weren’t looking at, and I’d just kind of talk about the style a little bit, and then I’d just casually put it on the way it should be put on while I talked about it.

That way they could see the easy way to put it on, and they were saved the embarrassment of me saying, “Oh, no, don’t put it on like that.”

Or they didn’t have to feel like, “Oh, duh, I should have known that.”

So that was just kind of a subtle way that I’d help people learn how to try my stuff on – without having to actually make a point of the fact that they were doing it the wrong way.

One other thing I used to do along these lines when I was selling a lot of rings:

I noticed that when people would try on a ring, the first thing they would do when they wanted to take a ring off was to put their thumb on the bottom of the ring, and put their finger on top of the ring (on the stone) and then pull on whatever setting was on there to take the ring off.

Of course, over time that’s going to damage the setting you have on the top, or loosen the stones, or whatever you’ve got up there.

So I would teach people that if they want to take good care of their rings, the best way to take them off is to put one finger on each side of the band – and simply slide it off by holding onto the sides.

So those are two ways that I helped my customers learn how to put jewelry on and take it off more easily.

I’d be interested to hear if you have any experiences with training your customers on anything about wearing jewelry.

Thank you for coming in today – I’ll see you next time!

The Jewelry Rena’s Wearing
in This Video:

Rena's brass and copper jewelry

Rustic cuff bracelet: Made by Rena Klingenberg from brass with ammonia patina. See the tutorial: Rustic Cuff Bracelet.

Adjustable monogram ring: Made by Rena Klingenberg from brass wire, with sterling silver hand-stamped tag and jump ring. See the tutorial: Adjustable Monogram Ring.

Face-framing wire earrings: Made by Rena Klingenberg from brass and copper wire. See the tutorial: Face-Framing Wire Earrings.

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Comments

  1. I’ve had similar experiences at shows with my cuffs. I will usually tell a potential customer the best way to put on a cuff right at the beginning. That’s worked fine as well. Some of my bracelet designs have decorative clasps meant to be worn in front so that requires a little explaining as well. The same goes for the oval shape of my bracelets which always look smaller than they actually are and need to be gently turned on the wrist in order to fall correctly on the wrist. I think that if you demonstrate how to put on a piece (nicely) at the first sign of interest no one takes offense.
    Love your choice of music by the way. And the mixed metal earrings are great!

  2. Hi Rena,
    I always make sure I have an easy way to get around the front of my stand at a show. The reason for this is to put the necklace on a customer personally. I work with Dichroic Glass and as such it can break if dropped (this happened to me when a customer picked up a necklace to try on and broke the piece) now this gives personal service which customers like so it has solved my problem and an added benefit to the customer as we all like special attention. Plus you can show them how it’s meant to be worn at the same time.
    Thanks so much Rena for all your advice
    Cheryl

  3. I have similar problems with wrap bracelets. Even when they’re displayed on a bracelet bar, people still pull them off and ask what they are. I’ve started wearing a few of them at every show. Then they can see them being worn. It took me a few shows to realize that, even though wrap bracelets are really popular with jewelry designers, most people still haven’t even seen one. Once they see them worn, it’s an easy sale.

  4. Great tips, Rena. I’ll remember these to share with customers, if needed. But I really want to let you know how beautiful your earrings look on you! They are truly face framing in the most flattering way. Thanks for sharing the tutorial.

  5. Great tips. I realized that I take off ring the way you said. I’m still perfecting wire wrapped rings, they’re so fun to make.

    Where’s your necklace? Love the earrings!

  6. I found out this season that not all people understand memory wire either. I made some of these bracelets with an angel on one of the ends for my Christmas sales. I assumed people understood how it worked until I heard one lady say “That would be too small for me”, as she just looked at it. Another time a lady said “This would be nice for a young girl”. I think again she was referring to the size the bracelet looked. So I learned, when someone went near to them, to instruct them that they were memory wire and would fit anyone.

  7. Many, many times, the bracelets that I sell the most, bead crochet bracelets, are terribly confusing to potential buyers who quickly understand they are bracelets, but who think they are too small for their wrists, or that they are going to break them if they roll them over their wrists. I sell mostly through eBay these days, so I make sure that in the description of the item I tell customers that they stretch as you roll them over your hand, and no, they will not break, and once on, snap back to fit snugly and comfortably. One person, I swear, she was so afraid she would break a bracelet she thought so unique and beautiful, I had to urge her five times to give it a go.

    And my bracelets do not break. I have never had a customer say one broke and I have been selling them for years. That is because I use either silk, JeanStitch, or fireline. Yes, you can make these bracelets with fireline, and the only way THOSE will break is if you have the right pair of scissors.

    If I use silk, I let the customer know so they won’t dunk them in water or jewelry cleaner. The silk is for my pearl bracelets, and of course, proper care of pearls is also important.

    A sample of my bead crochet bracelets is at my website at tarnhelm.com/NeedForBeads/patterns.htm

  8. Hi Rena,

    As harsh as it sounds, I find most people don’t have that much imagination on wearing most of their jewelry. It took me quite a while to realize that, but I certainly wouldn’t ever be rude enough to point that out. Instead I use displays to show them, and shoppers comment on them all the time. I make mostly pendants, so I will display one on a simple chain, another on a neck wire, another on a colorful satin cord. I have even purchased a colorful beaded necklace, and added one of my pendants to suggest that option.

    This has really helped at shows, and recently an online customer asked me what was the best way to wear my pendants. Ah Ha! So, I am currently working on a new page for my website to show the various ways I display them in a booth. I guess I just keep learning.

  9. I live in southern North Carolina …..my wife teaches deaf children for close to 27 years….22 of those years here in this area….I’m retired from the moving and storage business…I was in ‘Nam in 68’……started out doing custom paint work on bikes, cars,trucks and a WHOLE LOTTA VANS back then…..

    I still pick up my airbrushes now and then ….just to clear the “toys in the attic”…..if ya know what I mean…..

    I just recently took interest in wire wrapping….and I was impressed when I first saw your wire work….presented as free form art…
    I’ve taken up “knots”…(yep…as in “Boy Scouts …but the oriental kind…
    Now I’m making my knots into pendants….and airbrushing them for accent as well…..if I knew how to send you a couple pix….I think you’d like them…

    Thanks for the opportunity to read you issues….really put together very well…..
    Thanks for your patience of this long email
    Kenny Cruise

  10. Thank you, Kenny! I appreciate your kind words. I’d love to see the pendants you’re making! You can upload your photos to me via our submission form. Looking forward to seeing your work! 🙂

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