by Sarah Reid.
(Fort McMurray, Alberta, Canada)
When I first started to sell my jewelry at markets and crafts fairs I used a simple white table cloth with black trays and accessories. I quickly felt that it was too plain and not really my style.
However I was on a budget so I used the display for a few years.
Fast forward to two years ago when I wanted to totally redo my whole table look. This time I chose burlap, unbleached cotton and vintage display pieces to help my table stand out.
One of the best things I did was get my husband to make me PVC plumbing pipe extenders for my table legs. This added additional height and really helped my pieces to stand out as they were much easier to see when they were higher up. A pennant flag style banner lets customers know who I am right away.
I used plain shipping tags as necklace and earrings hang tags. I used a decorative hole punch along the bottom edge and had a custom stamp made with my business name. I feel like it gives something everyday a vintage feel. And they were pretty cheap too. The tags can be nicely displayed in my vintage printing press tray on my table.
I repurposed shutters and painted them a rustic looking cream with brown antiquing as earrings racks. Antique lace doilies add a little interest and texture. A small antique silver tray can be used to display smaller items like bracelets. Most of my necklaces lay flat on bamboo mats. I usually group them together according to theme or color.
I find I am always switching it up though. If I see something that catches my eye I usually buy it! It’s definitely a bit of an addiction. That being said I have noticed that since I changed my table look my sales have increased and I think my brand is more recognizable.
Sarah Reid Designs at Etsy