by Rena Klingenberg. Our world is an increasingly global community. And when you sell your jewelry online, your work can be viewed anyplace in the world where there's Internet access. Metrics or Inches? So should your listings show your jewelry measurements in metrics or in inches? I recommend listing measurements in both metrics and inches - regardless of … [Read more...] about Should You Use Inches or Metrics in Your Jewelry Listings?
Description Writing Tips
by Beverly Raznoff. (Susquehanna PA) I am taking a course at the New York Institute of Art and Design and these pieces were a few of my home work admissions. I made these pieces out of copper wire and ceramic beads. I posted them here because I am in the middle of revamping my Etsy shop and would appreciate opinions on what tag words to use and in describing … [Read more...] about Copper Wire and Ceramic Bead Jewelry – What Tag Words to Describe Them?
by Angela Moisey. I’ve been on here checking out all of the areas of this site. So much information to absorb! I too resonate with stories of items. Does anyone have any examples to share where I could kick start my brain to come up with my own. I make wire crochet jewelry and have used the idea of my inspiration in my write ups on Etsy. I’ve been on etsy to get help … [Read more...] about Trouble with Back Stories for My Jewelry
by Jason. (Philadelphia, Pennsylvania USA) I am very new to this I am confused about all the different types shapes of beads. I am learning a lot as I go. I know what my spacers are, but I need help with the stone bead shapes. Any help would be greatly appreciated. Jason … [Read more...] about Bead Shapes: I’m not sure what shape these are.
by Linda Chandler. (Indianapolis, Indiana USA) I've been reading about writing better descriptions. Here is how it went. Writing is the hardest thing for me. I don't like selling and I don't do marketing. Etched Copper Humor Pendant I love the color of this red-brown metal, it was the earliest metal to be used by man. If this pendant makes you smile then I’ve … [Read more...] about My New Venture with Etched Metal
by Gina Jackson. (Ogdensburg, New York, USA) I like to purchase my jewelry online from places like Etsy and jewelry makers' websites because I like one of a kind purchases. I don't want to wear what everyone else is wearing. I want something unique. So as a handmade jewelry shopper, here's what I always want to know: Tell me why your piece is unique - and let … [Read more...] about I Make and Sell Jewelry Online
by Purely Paige. (Washington State, USA) I am actually a jewelry designer selling online myself and was recently given some really great advice. I was wondering why I was having trouble selling online (at Etsy) and I was told that it is probably because I need to provide more clear pictures per item, and I need to include much more detailed descriptions. When … [Read more...] about Detailed Descriptions Are Key!
by Debbie Mischle. (Lapeer, Michigan) First let me say that Rena's website and newsletters have been the best educational and motivating experience I could have ever found. THANK YOU RENA! I have enjoyed reading the articles on writing more detailed jewelry descriptions. I have always had trouble writing a "story" about my jewelry that would draw the customer in, … [Read more...] about Writing Jewelry Descriptions Has Become Fun!
by Chelsea Clarey. A lot of art historians will be quick to tell you about the value in originality. The first person to flip over a toilet and call it a fountain was creating quirky, original art; the next three hundred or so who stuck five-hundred-dollar price tags on used LA-Z-Boy recliners and called it art are just. . . not. The same holds true for writing site … [Read more...] about Writing Product Descriptions for Your Jewelry: “Elegant”
by Chelsea Clarey. As we advance in our quest for clear, forceful text, especially in online item descriptions, it's clear that with a thesaurus and some ingenuity we can make our site copy much more engaging, entertaining, and effective. In this installment, we're going to look at better words to express beauty than the old standbys: "beautiful," "pretty," and … [Read more...] about Writing Product Descriptions for Your Jewelry: “Beautiful, Pretty, Lovely”
by Chelsea Clarey. When we sell through catalogues or online, we have a unique challenge to face. How to make up for the absent experience of touching and holding jewelry? How do we persuade people to connect to a piece of jewelry though a computer screen or a glossy page? One way is to provide text descriptions, or copywriting, that gives the reader an added emotional … [Read more...] about Writing Product Descriptions for Your Jewelry: “Designer”
by Chelsea Clarey. The tastiest food in the world is presented on fragile bone-china plates by chefs. A beautiful woman might choose an evocative perfume. These details aren't the main event, but they're part of the whole experience. We can think of our written jewelry descriptions in the same way. While the piece itself is the main focus, a well-crafted description … [Read more...] about Writing Product Descriptions for Your Jewelry: “Unusual”, “Unique”, “One of a Kind”