Jewelry and Coffee with Rena
Video Episode 27
by Rena Klingenberg.
Something to think about when considering jewelry business names:
Transcript of This Video:
Today you may have noticed that I’ve perfectly matched my coffee cup with my clothes and jewelry. 🙂
But what I actually came here to talk about is this interesting question from a jewelry artist.
She wrote in to say,
“How can I name my jewelry business? I make pendants, but I also make other things that are not jewelry. Everyone’s waiting for me to put up a website to see my stuff, but I can’t come up with a name I’m happy with.”
Well, here are my thoughts, and I’d love to hear your thoughts as well.
Naming a Jewelry Business
First of all, for most of us, we are always likely to be changing our products and services as we have new interests, take up new art forms and new tools, new supplies, get new inspirations, etc.
We’re always going to be changing – ebbing and flowing with what we do.
So it’s kind of hard to have a jewelry business name that’s going to encompass everything you’re ever planning to do.
Here’s an example:
When I first started with my jewelry business, I named it “Rena’s Beads” because at that time everything I did was beads.
I was obsessed with beads, and I was just sure that that’s what I was going to stick with for the rest of my life. 🙂
Well, a year later, after I chose that business name, I was already into more wire and other things than I was into beads.
And I’m still a beader, but I also do a lot of other jewelry methods too.
So I wound up changing my business name from “Rena’s Beads” to “Rena Jewelry”.
What I learned is that rather than get really super-specific with your jewelry business name, it’s kind of better to think of your business name as an umbrella that’s going to encompass all the things you’re likely to evolve into with your creative business.
Then you can get specific with a tagline that goes along with your business name – for example:
“Elegant beaded accessories” might be the thing you’re doing this year, so that could be your tagline now.
A year from now you might be doing “Creative, colorful metal jewelry”, and you could have that as your tagline next year.
And that way you can easily keep the same business name on your website, your blog, and all of your printed materials and everything.
You can simply change the tagline to fit whatever the current version of your products and services might be.
I’d love to hear your thoughts on this – and on how you named your jewelry business, or any trouble you had with changing your mind about what you named it (and needing to re-name it!).
Thanks for joining me today! I’ll see you next time.
The Jewelry Rena’s Wearing
in This Video:
Necklace: Tumbled glass beads, strung by Rena Klingenberg.
Earrings: Absinthe Czech glass beads and sterling silver.