Building Your Jewelry Business Email List

by Dianne Culbertson-Jacques.

Doing business online is tough; there’s a lot of competition out there.

Copper crochet bracelet
by Dianne Culbertson-Jacques

So how do I get people to my jewelry website? How do I grow my jewelry business e-mail list? These are questions I have asked myself over and over.

Hold a Monthly Drawing

I can’t afford big advertising, but I can afford to give away a piece of jewelry or a hat once a month.

One of the things I started is giving away an item in my shop in a monthly drawing to someone on my e-mail list.

Lampwork earrings by Dianne Culbertson-Jacques

I choose the item and draw a name out of a hat. I then send an e-mail to that person requesting their mailing address so I can send their free gift.

They have to be on my e-mail list to get a chance at the drawing.

It also gives me a good way to announce a new item or sale and get folks to my site who are on my e-mail list but have not stopped by in a while.

I always send an e-mail to everyone to announce the winner (first name only). My sales have increased almost as well as my traffic!

Reward People Who Refer
the Most New Subscribers

Another thing I just started is I am giving away a specific piece to the person who has the most referrals actually sign up on my e-mail list. The contest lasts only one day, July 11th.

Just remember that in the event of a tie you don’t want to be sending out 15 free gifts! I have a statement in there that states “In the event of a tie a winner will be chosen by a random drawing”.

Field of Fantasy necklace by Dianne Culbertson-Jacques

My customers don’t mind asking their friends to sign up, as I only send out 1 or 2 e-mails a month. I don’t want to inundate their mailboxes!

I hope this helps someone!


Author Dianne Culbertson-Jacques of Divella Delights designs and produces beaded and gemstone jewelry and fiber creations. Keep up with Dianne on her Divella Delights blog.

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Comments

  1. These are some really good ideas. You can also use Facebook to grow your email list and get the word out about your monthly drawings. Thanks for the good tips!

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