Hello from Switzerland! I am quite new in the jewelry business but have already attended some shows. Since I serve a very specific market at the moment with my products – I craft jewelry for bellydancers – the shows were not your typical craft shows, but some sort of trade fairs where you can also get costumes and other dance accessories.
Most of the vendors there are resellers, so my handmade approach is kind of unique. I try to use every chance I get to tell the people that my things are handmade and I always get surprised reactions like “You really made all of this beautiful jewelry all by yourself? Wow!”
I really want to make it clear to people that come to my booth that my things are handmade without giving them a lecture all the time – but how can I make that really prominent?