by Joy Jones.
Is it a good strategy to segment your products into different collections for different customers, and if so, should I have a separate online store for these products?
My current online handmade jewelry store features mostly plated materials and quality beads in pretty designs created for “every day of your life”. I have recently started working in sterling and gold(filled) materials as well as higher-grade semi-precious stones and beads.
I have about 12 pieces in this new category. I gave this collection its own name and priced it higher than my other line; however it is featured as part of the same site because I still create the products for women to wear every day. I would love to have some opinions about this!
PrettyDaily Jewelry at Etsy