Creating Special Collections

by Joy Jones.
(PrettyDaily Jewelry)

Amethyst and Freshwater Pearl Gold-Filled Dangle Earrings

Is it a good strategy to segment your products into different collections for different customers, and if so, should I have a separate online store for these products?

My current online handmade jewelry store features mostly plated materials and quality beads in pretty designs created for “every day of your life”. I have recently started working in sterling and gold(filled) materials as well as higher-grade semi-precious stones and beads.

Garden Party Handcrafted 14K Gold-Filled Hoop Earrings with Swarovski Crystal, Freshwater Pears, and Coral Beads

Sterling Silver-Filled Handcrafted Free-Form Squiggle Bracelet

African Malachite and Freshwater Pearl 14K Gold-Filled Earrings

I have about 12 pieces in this new category. I gave this collection its own name and priced it higher than my other line; however it is featured as part of the same site because I still create the products for women to wear every day. I would love to have some opinions about this!

Joy Jones
PrettyDaily Jewelry at Etsy