by Dita Basu.
(Walnut Creek, California USA)
What do you do when you find the spot you got will not accommodate your plan of display? That happened to me in one show last year. I found that my 10×5 space is right at the entry of a door. The entry of traffic would be facing the width of my table instead of the length.
This was quite a shock for me. But I gulped it quickly and put a big smile and pretended it was no problem at all!
I decided to do a corner set up. I gave height with pre folded boxes( that I save from Priority Mail), and then I put magazines on top of the boxes ( my old jewelry magazines), and cover them with beige and black co-ordinating table cloths. My jewelry style has an ethnic touch of India, as I am from there, so I bring Kashmiri shawl, curved wire display units to enhance that flavor, but keep the black and beige theme intact.
I also use Rena’s technique of frame holders to lift my trays. I use my business card as earring display and often write the description of the materials used at the back, especially for the higher priced jewelry.
Beauty is in the eye of the beholder. Some of the vendors and shoppers complimented the display. I think they were nice people.