Selling Online vs. In Person

by A. Nicola.
(Miami, Florida USA)

Silver wire wrapped bracelet with red agate and garnet accent

Hi, I’m new to the jewelry showing” scene…I’ve been fussing with wire for years now, and have finally nailed down some techniques that I am happy with, and feel are worth displaying. I’ve put up a website, Facebook page, Twitter, Pinterest, and have a store on Etsy!

Silver wire wrapped pendant with serpentine stone and freshwater pearl

Copper wire bracelet wrapped around amethysts

Not too much movement so far, mostly admiration – which I appreciate – but not much in sales. I know I’m going to have to push my digital presence much harder with social media and SEO.

Copper wire pendant wrapped around crackle agate

I’ve been wondering if it’s much easier to sell jewelry in person, since people get to see it three-dimensionally, touch it, try it on, etc. But if that’s true, then why are there so many online retailers?

What are they doing right?

What are your thoughts/experiences with this?

A. Nicola
A. Nicola Creative
A. Nicola Creative on Etsy