by Donna Jadis.
This past weekend was about the WORST show I’ve had since I started my business, more than 10 years ago.
I’ve watched the same show decrease in gross sales for me every year that I’ve done it (about 5 years, now, I think.)
This year was half of last year’s gross and a mere pittance towards my costs for going there.
How do I figure out if it’s time to quit?
I’ve had a very loose definition of ‘successful’ for shows since I started because mine is a hobby business and “sell jewelry, buy more beads” was the “success” I sought… it’s mostly worked, but not if I really make a strict accounting of all costs involved in doing a show, any individual show.
I KNOW I have an audience. There are people who find me each year at shows I return to, they’re looking for me because they like my work.
Some years they buy big, others, not so much.
How do I know if it’s time to quit?
Quitting would be hard because I have huge inventory of supplies… and because I LOVE my creative process and outlet.
I just wonder and doubt myself after weekends like this past… is this worth doing?
Who else has struggled with this? Have you quit? Have you figured out a way, method, rationale to keep your business going?
Artisans at Mooseworks