How Are You Using Instagram for Your Jewelry Business?

by Carla Krae.

How Are You Using Instagram for Your Jewelry Business? - Discussion on Jewelry Making Journal

Is Instagram a good place for sharing jewelry and building business?

I’m a recent smart phone adopter, so I don’t have an account and have only viewed links to Instagram before.

What is everyone doing, and how are you using Instagram for your jewelry business?

Carla Krae
Willowick Arts

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  1. Darcie says:

    It goes without saying tht attractive photos are a must, crop your photos so jewelry is easy to see, show other photos related to your jewerly to give peeks at how & where its made. Show ways to wear it, include seasonal photos like pieces shown in valentines packaging, mix it up, have variety so pics dont always look the same.

  2. Jennifer Johnson says:

    I agree with Darcie. Variety, showing the backstory and seasonal pictures keep people interested. I like to take pictures of my customers wearing jewelry they bought & post them on Insta, to show evidence that people actually like wearing my designs, lol.

  3. Catherine Franz says:

    It’s important to spend your time wisely. Instagram and other so-called places to post your pics for items to sell can be a time waster. Know who your buyers are and where they go to purchase jewelry. Don’t guess. It wastes time and time is something that isn’t replaceable in our lives. Just being “busy” doesn’t make for sales. That is; if that’s your objective. I know I wasted years doing this until I got off my ass(ets) and defined, really defined, my buyer. And I have a degree in marketing. I found I had a fear of rejection and thought I was defining my buyer well. Ha, ha. I was fooling myself. Even I found outside help to assist me in defining because I couldn’t walk around my fear by myself. Acknowledgment is hard, getting real is even harder…at least for me. I’m still learning by being mindful and aware. If something isn’t working, stop it. Make a deadline for testing everything and don’t go past it. Use your intuition, listen to yourself, love yourself thru the process of learning. This advice will make you successful; however, you define success.

  4. Yep.

    Thanks, all.

    I’ve just joined the site, so I don’t have much. Just started my business this month.

    Catherine, I definitely know about time sinks – I’m also a fiction writer, where marketing online is a necessity (though in a different way than this).

  5. Carla,

    Good for you for learning so quickly the AUTHORITY in the handcrafted jewelry design business!!!!! You are in the right place and Rena you will come to love. I get to call her Renameister, lol. You’ll be amazed if you are a loyal reader and participant, you will learn everything!

    Elizabeth πŸ™‚

  6. Carla Krae says:

    Update: My Instagram is slowly growing. πŸ™‚ Perfect strangers ‘like’ my pics!

  7. Wonderful, Carla! Thanks for the update, and keep up the great work! πŸ™‚

  8. I’ve been using Instagram and Facebook and Twitter to promote my etsy site, and it seems to be working. I find twitter so far has been the most effective, but Instagram also gets my jewelry out into the world. I will continue using all three bcuz they are working for me.

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