by Elizabeth Wald.
(Stones in Harmony)
Since day one you’ve always inspired me to look at things in a different way, in a new light.
You helped me think ‘outside of the box’.
In doing so, I came up with an idea that with the ‘nudge’ from a dear friend – is now unfolding to a win-win situation all around.
Who wins? My customers.
Who else wins? I do, because what I’m doing is helping people, it’s creative and it feels right.
It’s a competitive market, but that is not ever going to stop me. It will only make me better at what I do.
So what’s the big secret?
It’s actually a blessing in disguise which started with the diagnosis of Rheumatoid Arthritis more than ten years ago and has landed me right here, in the now, writing to one of the most amazing people I know.
The secret starts with a painful, chronic disease and continues with friendships and contacts and amazing opportunities that may never have happened were I not sick.
The answer is in making handcrafted medical alert bracelets for those like me, more often than not – need to be wearing a medical alert bracelet, namely bracelets with engraved information that gives life saving information such as medical conditions or allergies to Medics and Medical professionals in the unfortunate event that you are rendered unconscious and unable to speak for yourself.
The day I introduced the idea
to my online supporters was exciting
The response was fantastic because the majority of women who already owned medical alert bracelets told me they never wear them because they don’t like the way they look.
This is not to say that Medical Alert bracelets are ugly rather, that the relief in their tone of voice on the phone or online comes along with “I knew when I came across your bracelets I would be able to wear them all the time”.
It’s vital that people with certain conditions wear their bracelets 24/7 and I have found that this simply is not happening.
The possibilities within my support groups are endless. The ideas for elegant medic alert bracelets are abundant.
But you have to find your niche
For me, it was my friends with Rheumatoid Arthritis who normally do not take kindly to people selling things.
The best way to market them I’ve found is one by one, or through word of mouth.
Although it was slow moving, I have to say that I see things picking up fast, because I’m so excited about creating my next design that this enthusiasm carries over through my designs and through my online presence.
What an honor it is to make custom bracelets for each individual I have had the pleasure of getting to know – people who share my chronic disease/s and people who are courageous, respectful and grateful.
I call that happiness – to be able to service part of their health needs and create something that makes them feel beautiful is success, and I owe it all to you, Rena – through your positivity, your encouragement and your expertise.
Edited to add:
It’s so cool – I got a Med Alert bracelet order THE MOMENT I sent this post to you.
I also got two very nice comments on my website from two women who had recently purchased these bracelets.