by Cindy Cherrington.
You’ve read article after article about customer service, doing a little something special for your customers, and paying attention to detail.
This can’t be said often enough.
There’s always something that you can add to a purchase as a “little added extra” that’s worth the extra effort, time and money spent.
All these factors can vary depending on what you decide to do.
For example, I make wire wrapped jewelry. The first thing people want to know is how to care for delicate-looking wire jewelry. How do they clean all those wires? That very concern might sway them away from purchasing a wire wrapped piece. To help them overcome this, I tell them what I include with their purchase.
I put their purchase in an anti-tarnish zip lock and I include instructions on how to remove tarnish with just household products.
By telling them what’s included in their purchase, they know I care about their purchase even after the sale is made and not just about the sale itself. These “extras” have a purpose and thusly, a value to them.
Not only have I given them something beneficial along with their purchase of my jewelry, but also for the jewelry they already own and future jewelry purchases!
If not anti-tarnish zip locks, how about cotton padded gift boxes or a satin tie pouch? My thought is, you should tell them what you’ve included and why. Make it just part of the conversation while wrapping up the sale:
“I included a gift box to protect your wire wrapped pendant.”
Once they’re aware of it, they think “how nice” or “how special” or “this is great, now I don’t need to gift wrap”.
Just try doing something “extra” for your customers and see if it doesn’t make a difference. Going the extra mile shows them you care not just about their purchase, but about their enjoyment of owning and wearing your jewelry.
Personalized customer service like this could just keep them coming back for more.
Author Cindy Cherrington of CC Creations offers unique and stylish wire wrapped designs featuring kiln-fired dichroic glass.