by Rena Klingenberg.
Here’s one example of how complication can creep into a part of your business that used to be simple:
Many one-person businesses offer their customers eight or more different ways to get in touch with them.
- email (actually the average person has 3 different email accounts – and some folks have many more than that!)
- the contact form on your website or blog
- messaging or convo-ing you via your online shop
- other social media
- posting comments on your blog
- texting or calling your cell phone
- calling your landline phone, etc. . . .
That’s a lot of different places to touch base with every day, just to check and respond to messages from customers and other folks!
Like most of us, you probably check all your communication channels more than once a day, to make sure you find and answer messages in a timely manner.
And the more places you have to check, the greater the chance you’ll somehow miss an important message (such as a customer’s request for support for an item they’ve purchased).
But what if you simplified by cutting back on the number of ways people can get in touch with you?
You could choose just the top 2 or 3 communication channels used by the majority of your customers, and eliminate (or not publicize) the other methods.
People would naturally consolidate themselves into the contact methods you do provide – and that part of your business (and life) would become a bit simpler again.
What communication channels do you use in your jewelry business?
How do you tame your messages?