Please Help Me Write An Effective Mission Statement

by Joelle Campbell.
(United States)

I am new to the website and blogging side of the game. I am having trouble writing a mission statement for my website and wondering how to effectively attract customers without it sounding like a blog.

I also dont want it to sound like I’m in my basement room counting beads. I am a one woman show and work with beads and wire for casual/work/dress modes. Pretty and affordable. I am aiming for the 25 and up crowd, so I dont want to sound pretentious.

I do work out of my home..should I include my personal profile, travels which is where I have bought some of the supplies? Help? Anyone have the same?

Thanks, Joelle.

Joelle Campbell
Joelle Campbell Designs
http://www.jc-design.org