Doing Business with Jewelry Making Friends: How do we say “No”?

by Susan.

We have just started our business that includes licenses, website, Facebook, logo, a business plan; and have defined the quality that we want our product to be.

Our question is this:  How do we respond when close friends want us to promote their pieces?

Their quality and finishing details do not follow the goal of our company.

We don’t want to offend them, but we also do not want to promote their work under our brand.

How can we decline their request without damaging our relationships?

Susan