Am I Pricing Jewelry Right or Wrong?

by Jane Petersen.
(Madison, WI)

I’m in my third year of selling jewelry, and all of a sudden I am questioning how I price jewelry to sell.

Usually, I base my price on my costs of supplies and follow the pricing formula I have learned here.

Then I wondered if I should continue to base my price on the wholesale costs of beads and supplies. Or should I base my pricing on the retail cost to increase my profit levels?

Any information would be helpful.

I tend to think it is fairer to use my actual costs to make my jewelry more affordable to buyers, but wonder if I’m being naive.

Jane Petersen
Jane Petersen Designs