Pricing Challenge for a Custom Pendant

by Virginia Vivier.
(Tucson, Arizona USA)

“I recently received an unusual “custom” request to enlarge one of my pendants to 4 inches in diameter! Whoa Nellie!

4 inch pendant

4 inch pendant

At first, my instinct was to say “no” since the customer could return it if she didn’t like it. Then, I would be out $$$ for expensive materials, plus my time. But, I decided to tell her I WOULD do it.

Next, I had to prepare a realistic quote to cover my time, materials, cc fees, shipping, etc. Since the pendant was 2 inches in diameter, I doubled the price, thinking that would be reasonable.

Pendant with Necklace

Pendant with Necklace

Initially, she thought my quote was too high, but I stuck to my guns and she finally agreed to pay upfront. I stipulated that I would send her photos of the finished product for approval, but there would be “no refunds, or returns, once it was shipped.” (How on earth was I ever going to sell this HUGE pendant if she returned it?) And, she agreed!

As soon as I started working on it, I realized I had underestimated the amount of Silver for this larger size. As I increased the diameter, I had to increase the thickness for strength. By using 4 times the Silver I was losing quite a bit of my profit!

A day later, I sent her photos of the finished product. She loved it! But, NOW she wanted me to include a necklace, scaled to fit the huge pendant. I asked her what she envisioned and she said, “You’re the Artist, you decide!” Oh my!

Next challenge to make 300% larger

Next challenge to make 300% larger

So, I shopped around locally and put together something that she liked. I didn’t have time to order wholesale, so I put together some materials that I had on hand. I sent her an invoice to cover the cost of the necklace, but, SHE THOUGHT the necklace was to be “included!”

Again, I stuck to my guns and quoted the original agreement for “pendant only.” She wanted the pendant so badly that she quickly paid for the necklace. I printed out a shipping label. But wait! NOW she wants me to include a gift box with Southwest designs and also, a cute Southwest pouch. What????

Since my gift boxes were designed for much smaller pendants, I again, shopped locally to find something that would fit this HUGE necklace. Luckily, I found what she wanted. I painted Southwest Indian designs on them and was ready to ship! I had to reprint the shipping label because, by now, the package was much heavier than I had previously anticipated. More $$$ spent on this order – my profits were dwindling!

Upon receipt, she replied how much she LOVED IT! I was SO RELIEVED! She let me know that she was telling ALL HER FRIENDS where she got the gorgeous necklace. I replied that if anyone asked what she paid for it, to DOUBLE the price!

Another one to make 300% larger!

Another one to make 300% larger!

I explained what a really “good deal” she got because I barely broke even after I figured in all my time, extra materials, extra shipping costs, higher fees, etc., etc. I thought sure that this would be the end of our relationship!

But guess what? This morning she requested 3 more “custom” pendants enlarged to 4 inches in diameter! (“Oh no!” I say, as I slap my hand to my forehead!) What have I gotten myself into? I increased the price for each pendant by 400% as I had learned my lesson from her last order!

It DOES pay to be nice, and do the best you can! But make sure you are prepared to realistically price an unusual “custom” order!”

Virginia Vivier
Witches Hammer at Etsy
Espirit Mystique at Etsy

Related Posts Plugin for WordPress, Blogger...

Be the first to know the newest secrets
of making and selling jewelry...

free subscription to Jewelry Business Success News


  1. Lol, Virginia, I can identify with your adventure. I’m so glad is has brought in additional sales. I love your round pendant in the first photo!

  2. Sheila Meador says:

    That was a learning experience for sure, wasn’t it?! You broadened your horizon and stretched yourself. Good for you!

  3. Good for you for sticking up for yourself. Now you know the right cost to charge….and you get to charge it on the new jobs. Congratulations.

  4. Dianne H. says:

    Not a fun experience but makes a great story! 🙂

  5. Most people forget that if you double the size, it actually is 4 times the area of the original. A 1 inch square (1 inch x 1 inch) doubled becomes a 2 inch square, which is 4 square inches (2 inch x 2 inch). So at the very least you should have multiplied your price by 4 not 2.

  6. This turned out to be a beautiful sun…and having had similar experiences I know how hard it was to stick to your original criteria ($$)…good for you. Pricing is the hardest thing for me.
    Hand made is so special and people that can not make these lovely works of art have no idea the time and moola it takes. Many times I feel I have barely covered my expenses and received zero for time invested. Regardless of what supply costs are, your time is valuable, more so than the supplies~

Share Your Thoughts


Subscribe without commenting