How to Overhaul a Logo on a Small Budget?

by Jeanna Stapleton.
(NYS)

How to update an outdated logo?  - Discussion on Jewelry Making Journal

My outdated logo

When I started my jewelry business several years ago, I designed a quick logo.

I was pregnant and thought I was going to have a girl.

We planned on naming her Lily Marie, so including a Lily in my logo seemed perfect.

Come to find out we had a boy named Dylan Joseph.

I have grown in my skills as a jewelry artist and have recently designed business cards that better match the professional look I am going for.

Business Cards for Jewelry by Jeanna -  - featured on Jewelry Making Journal

My updated business card

I now have black draping and small silver frames for my pricing.

I am happy with all of it except my logo.

The Lily doesn’t fit anymore.

However, I am not at a point where I can spend a ton of money to have the logo overhauled.

Any ideas would be greatly appreciated! Thank you all in advance for your help.

Jeanna Stapleton
Jewelry by Jeanna

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Comments

  1. Hi Jeanna, I know several people who have used graphic artists from Etsy.com for various things. Many of the artists there are very reasonably priced, especially if what you want isn’t very complicated.

    And I have never used Fiverr.com, but I have heard of people getting logos and other artwork done for $5 there.

    Also, did you say you designed your original logo? Do you have time to create a new logo for your business? If so, you might want to do an online search for “logo designs” to jumpstart your creativity!

    Good luck, and I’d love to see your new logo! 🙂

  2. I agree with Rena… do some online research and DIY! I’ve done (and re-done) my logo several times. I’m always hesitant to have one created because I always want to tweak it later to suit different uses (gravatar, business cards, etc.). Your original design was beautifully executed. Just use that same skill to create a wonderful new logo! 🙂

  3. I have always gone the DIY route with banners, logos and business cards.I like to tweak and play. 🙂 There are a number of inexpensive resources for fonts and images if you want to do your own. Creative Market, the Hungry Jpeg, Canva and Pixabay are the ones that first come to mind.

  4. There are free logo design websites.

    I hired someone from Etsy for $75 to make me a logo, and she gave it to me in many formats, thankfully including versions that separated the graphic art from the shop name. By the time I was ready to launch my shop, I no longer liked the text art, so I kept the graphic and changed the text myself on a free design website. If you can design jewelry and edit your photos online, you can probably design your own logo. Vistaprint is one great site to try, because they have loads of premade logos that you can adapt to your needs, and you can hire their design staff for $5 a pop to help you out. Sometimes their customer service reps can help for free. AND: they guarantee your satisfaction, so if you’re not happy you get a free do-over. It’s an amazing company. It took a bunch of tries, but I finally came up with beautiful biz cards and labels. They were based on one of their templates, but since I adapted it to use my own photo, fonts and logo no one would ever know!

  5. I am a painter and printmaker and have designed logos and cards for others, but for my jewelry line, I went with Fiverr.com and so happy that I did. It was very affordable and quick, and my designer, who btw lives in Pakistan of all places, was very flexible and cooperative. You can see their type of look and can pick someone who shares your vision. Good luck.

  6. Pauline says:

    My only other thought to add is to check out your local artists that might help you with ideas for the cost of a bottle wine maybe. I’ve designed a couple of logos myself for local art groups in the past. My favourite one from years a go has only been tweaked slightly by new members when I was no longer a member. I have no problem with that but now that I’m with the group again I made sure to say it was nice to see my design still in use. That itself was my only reward!

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