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How to Light the Lower Level of a Display Table?

by Alicia Toppin.
(Malaysia)

I have a question about my jewelry display in my shop – the bottom shelf of my table is too dark.

I’m not sure what kind of lights are good for this.

Thanks,

Alicia Toppin
Jewelrina

Comments:

lights
by: Anonymous

I use battery operated led puk lights that will stick to the under part of the shelf above. u can usually buy them in a 3 pack at your local Menards. They are really bright and small. It might take 3 puk lights for that size of a shelf, but it will be well lit.

yellow or white light better?
by: Alicia

Hi, thanks for your suggestion of battery operated led puk lights. Is yellow light or white light better for jewelry display? Thanks

Make your display physically accessable
by: Anonymous

Its a pretty display, but…Some of us have arthritis, bad backs, weak eyes, etc– for such little items to be so low near the floor is near impossible to see or reach for. why not plan your displays to be accessible to all potential customers?

You might want to add risers to raise the merchandise on that lower level. Then you can also use strip lighting that is attached underneath the first shelf for added illumination.

Raise that display!
by: Luann Udell

I agree with the poster who said to raise the display.

First, your prime selling space is a layer starting from about our waists up to eye level. That’s our shopping ‘strike zone’! Anywhere else tends to be overlooked or unnoticed.

Second, as the other person said, people do not like to bend over to look at stuff near the floor. Besides age & health issues…. In fact, it can be a powerful turn-off. Paco Underhill wrote a great book on the science of shopping called “Why We Buy”. It’s a great read, but the best advice in the whole book is his disclosure of the ‘butt brush’. When people are in a crowded booth, or aisle, or when they have to bend over to look at something, if someone squeezes by and they get a….er….’butt brush’–their reaction is powerful and instantaneous. It’s sort of instinctive–ESPECIALLY in women. The reaction can vary from a second of uneasiness and indignation, to actually leaving the booth or store.

The other reason to raise that display: Bruce Baker, noted speaker on retail display and selling, says objects displayed near or on the floor send a bad message to us consumers. We tend to not want to bend down to look at it, and even if we do, we’re nervous about knocking things over or bumping it with our feet or knees.

If it were my display, I would use that lower shelf for a something big & decorative, like a flower arrangement, or a basket for you to store extra stock or even your literature (extra business cards, postcards or catalogs).

And put your lovely products up higher where they’ll be sure to sell better.

Lighting
by: Linda Stewart

Whatever configuration that you shoose, light your jewelry and displays with WHITE light. The yellow cast from incandescent light alters the colours of your jewelry. White light willlight your jewelry closer to what it will look like in natural daylight. Think of the lighting in jewelry stores. battery operated reading lights that clip to your book are awesome because you can adjust the angle of the light on your display if you re-arrange your furniture, so to speak.

Table lighting
by: Anonymous

I use some strip lights that are sold at Home Depot Style Number 10169, a GE slimline 23 inches. I use a heavy duty Velcro to attach them under my shelves. These lights can be connected to each other easily so only one turn on switch can be used.