Social Media Giveaway an Experiment in New Design
by Lady Mockingbird.
(Upstate New York USA)
Finished Necklace Draped on Hand Form for photos
I always want to try new things, but I don’t always make the time to do that when I’m dividing myself between fulfilling custom orders, responding to client questions, packing, shipping, taking photos, editing them, handling the paperwork/accounting, trying (but failing) to keep my social networking momentum going AND spending quality time with family.
When my FB page reached 500 likes, I wanted to combine a celebratory give-away with an opportunity to do something new. In a sudden burst of inspiration I decided to make my give-away different than others I’ve seen.
I offered my participants two options. Option A was that the winner would get a custom piece, but all of the design elements were purely up to me. Option B one existing item of $100.00 or less from my shop.
Previous drawings I’ve run netted from 6 to 15 entries. So I receiving 107 separate entries was astounding. I also gained 48 more likes. It took 2 years to get to the 500 mark. Also fun were the comments, where folks said they would love anything I might make. Definitely a lot bigger response than I had anticipated. The level and breadth of response uplifted my spirits to new heights.
But I digress a bit. What I’d been wanting to try was to incorporate different wire wrapped link styles into my usual standby of wrapped loop links, usually made with gemstones or beads. The link style I settled on for this piece was the coiled links shown in the pictures.
Detail of the chain linkages
I wasn’t 100 percent certain of their strength and durability, having seen steel springs go wonky in other applications (like beds, inside small locks, on fence gates, etc.)
I didn’t want to use this link style in something I would sell, until I could see how it fared in some real world use. By doing it as a give-away, I can later ask the wearer how it holds up for her.
I shipped it out on Monday of this week. And now I’m sharing it with all of you. Thanks, in advance, for reading and commenting.
Lady Mockingbird
Mockingbird Lane Wire at Etsy
Mockingbird Lane Wire on Facebook
