Rena Klingenberg

Rena KlingenbergI’m Rena Klingenberg – jewelry artist, author – and the founder and publisher of Jewelry Making Journal.

And I love handmade jewelry!

Many years ago my lifelong obsession with earrings led me to start collecting beads and making my own earrings.

But it’s been scientifically proven that you can never have enough beads – and that jewelry making never stops at earrings! :)

So my bead addiction mutated rapidly, and soon I was creating all sorts of jewelry items with wire, gemstones, shells, coins, and other odds and ends.

Before long, my creations filled not only my own jewelry box, but also the jewelry boxes of my friends and family.

I realized I would have to either stop making jewelry – or start selling it.

How My Jewelry Business
Has Evolved

I learned how to sell my jewelry by just getting out there and trying all kinds of things – testing every idea and taking every opportunity that came my way.

I’m shy, so that often meant stepping out of my comfort zone. But it was thrilling when folks other than my friends and family started purchasing my jewelry!

Of course, a lot of the things I tried along the way turned out to be a total flop. But I didn’t give up.

I just kept experimenting and fine-tuning to develop jewelry business strategies that worked well for me.

Over the years I’ve sold my work in nearly every way imaginable – shows, parties, consignment, private showings, my website, wholesale, sales reps, distributors, eBay, trunk shows, fundraiser shows, etc.

Most recently I’ve focused on selling my jewelry via private showings (the strategies I teach in my Easy Ways to Sell Your Jewelry Every Day book).

I really enjoy keeping my jewelry business at a personal, direct-to-the-customer level.

How This Jewelry Community Started

My trial-and-error approach to selling my jewelry has given me a wealth of experiences that I wanted to share with my fellow jewelry artists.

So I decided to create a free online business guide and community for jewelry artists, to provide information, inspiration, encouragement, and exposure.

I began it with a website called “Home Jewelry Business Success Tips” back in 2003.

I added two more websites (“Jewelry Display Ideas” and “Making Jewelry Now”) – but at the end of 2011, I realized it would be better to roll all 3 of these sites into one main website, on a much more progressive platform.

And that’s how this Jewelry Making Journal website began in early 2012!

It’s an inspiring online magazine and a creative jewelry community.

See the 2-minute video tour of Jewelry Making Journal.

But Do I Ever Do Anything That’s
Not Related to Jewelry?

Well, let’s see….

I love spending time with my family.  I also love reading, walking, writing, traveling, hiking, and doing volunteer work.

And I love going to all kinds of arts events, museums, and old cemeteries.

I’m fascinated with history, and with anything unexplained or mysterious.

I enjoy learning how to use energy healing like EFT.

I’m more of a small-town person than a big-city person.

Many of my favorite fiction books are young adult novels and children’s books.

For movies I like adventure, mystery, and fantasy / science fiction.

Making Conscious Choices
Changed My Life

I’m also a fan of simple living.

For me, that means cutting back on material things and “life clutter”, and consciously choosing only the things I truly want in my life.

It’s made all the difference for me in creating the life I want for myself.

Ever since I can remember, I dreamed of making my living as an author and an artist.

I feel very fortunate to say that now I’m living my dream – and that it’s even better than I imagined it would be!

I wish you the same joy in creating the life of your dreams!

- Rena Klingenberg
founder and publisher,
Jewelry Making Journal

p.s. – Join me for a cup of coffee or tea, over at my Jewelry and Coffee with Rena video series!