2) My Jewelry Display Design

by Rena Klingenberg. © 2003-Present Rena Klingenberg. All Rights Reserved

Before you decide on your overall jewelry display design, it’s a good idea to decide what your display needs.

What I Need
from My Jewelry Display Design

Me in the green jacket (when I had long hair) selling my jewelry. I’d rather keep my display setup fast and simple – and save my energy for selling jewelry!

Over the course of all the shows I’ve done, I’ve discovered the things that I personally require of my jewelry display system:

  • It has to double as jewelry storage at home, in between shows or parties.
  • It needs to be compact enough to fit well in my closet and in my car (a Honda CRV), with enough space left in my car for my EZ-Up tent and weights when I do outdoor shows.
  • It needs to be ultra fast and efficient to set up and take down.
  • It must be easy to transport between my car and my booth space.
  • It needs to look striking, professional, and classy – yet fade into the background and let my jewelry capture customers’ attention.
  • It must be a system I can handle quickly and easily without help, since I do most of my shows alone. I want to focus my time and energy on selling my jewelry, not on setting up and fiddling with a high-maintenance display.
  • It needs to be very successful at selling a lot of my jewelry at every show.
  • It has to be modular and adaptable to a variety of booth sizes and shapes.
  • It needs to work well for private jewelry showings and trunk shows, which is one of the main ways I sell my jewelry.
  • It also needs to work well for showing my jewelry to shops and galleries – where the best and most professional way to show my jewelry is to pass it around in organized trays.

The result of this thinking and planning is my jewelry booth display that’s a super-simple, modular display system that fulfills all my requirements beautifully.

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