Tags are like alternate descriptions. They help push your title through Etsy’s search engine. A high quality title will help your listing rank on Etsy’s search engine. Your title, along with the first 150 characters and spaces of your description will show on Google. Make that first sentence count, as it will also show up on Google.

I went to your Etsy shop to get more of a feel for your work. Your pieces are bright, appealing, and well made. I think your items cover a wide range of styles, though some might fall into the “Edwardian” category. In general, your style seems more eclectic than that.

I know that Etsy gives you the option to choose a style label for pieces. But honestly, their category choices are quite limited. And your pieces seem to include an influence from your own Indian heritage (in your choice of colors, for example).

I personally leave that style option blank in my own listings most of the time. Instead, I make use of the item title and those 13 tag boxes to provide descriptive terms that will help shoppers find my jewelry. For example, one of your necklaces might be listed as Blue Statement Necklace, Blue Ethnic Necklace, Handmade Indian Wedding Necklace ….. etc. Putting all of these phrases in your title might help bring the right audience to your pieces.

One good exercise to do when creating your listings is to try searching for your own piece. Imagine you are a customer, and type a few words into the search bar that you think will bring up your item. See how many items come up! How far down the list is your item? Is there something you can add or subtract from your title (or rearrange) to bring your listing closer to the front of the line? The goal of this exercise is to keep editing the title of your item until it comes up in the first page of a simple search.