Unfortunate Me…

by Carolyn.
(Pennsylvania, USA)

iStock_specializing-in-just-earrings-1I cant do it. I keep trying, and i have a plan, but I don’t know where to start.

My earrings are $4/5 and I haven’t sold a single pair! Maybe I should give up…

Its not worth the time and effort.

Carolyn

Comments:

Are you on Etsy
by: Leigh

Have you considered opening up an Etsy store or promoting them some other way?

A Big If
by: Rita Juhlin

If you think you can’t. . . you can’t. If you think you can. . . .you can.

Where the mind goes, so goes the man.

Keep Trying
by: KJ

I made quite a tidy sum selling $5 earrings to co-workers but couldn’t sell a single pair at a flea market. You need to find the right market.

Many factors to consider
by: Sylvie

Hi Carolyn. With so little information to go on, it’s hard to give you one answer. What are your earrings made of? I’m going to guess that they are stacked on a headpin, style? My first gut response was $4-5? I think that when people see a low price like that, they may question the quality. As a jewelry maker also, I understand very well, the difficulty of pricing our own work. Where are you selling? Online, from home, at shows?? Venue has everything to do with what will or won’t sell. The venue often determines what type of customer is shopping there. What sells on Etsy for me is very different than what sells at my home parties. So with not much info and no pictures to go on, I would consider raising your price and study who you’re marketing to. Hope this helps. Good luck! 🙂

Too cheap…
by: Nicole

I agree….$4-$5 is just too cheap. Think about it…you can’t go into any store, except maybe a dollar store or discount store, and buy quality jewelry for that kind of price. While most gals might go for an inexpensive necklace, they’re usually very sensitive about what they put in their ears, because they have sensitivities to metals. If you are using inexpensive components to make them, switch to higher quality and raise your prices. If you’re already using higher quality components, find a lesson in pricing because you’re going broke and don’t even realize it!

I feel your pain!
by: Pam

I have a similar situation. Most of my earrings are $8/$10. All are on sterling earwires or post (except for the copper or brass designs) and I must have 40 pair that I’ve had for over a year. They are usually made with the left over stones from necklaces and ocassionally someone buys the set, but usually they just buy the necklace. They are not wild designs that only models would wear, they are very stylish-easy to wear. I do have some larger tagua nut earrings that I thought would really sell because of the larger hoop. I have sold 2 pair to date!! So – I don’t know what to tell you. Keep trying! If your like me, you have to much money invested in your products to give them away or stored them away in a box!!!

Too inexpensive
by: Edselone

I have to agree with some of the others posting here. Your earrings are TOO inexpensive. If I were looking at them, I would wonder about the quality of the materials or workmanship. Think about the amount of time in the making and the cost of your materials and price your work accordingly instead of blanket pricing them all at $5.

$5 Earrings
by: Rod Westwood

Talk to your local bead shops about this. One of my local bead shops said they had earrings that made priced at about $15 and they didn’t sell very well. They raised the price to $38 and they are flying off the shelves. The proprietor said that it seems that the more expensive something is, the more people want it! Try raising your prices to $15 and see if that improves, but really, talk to your local bead shops and see what they are selling earrings for.

Happy Jeweling!

earrings
by: Bev Carlson

I will add my comment about your earrings being priced too low. I’ve been told “If you are not selling, raise your price” It works. Perception, perception, perception. My local bead store recommend not selling any earring for less than $15.
Try it!

Follow Your Gut
by: Jennifer

I too agree with the last few posts. You’re prices are too cheap. Women who buy from designers expect their prices to be higher than a dollar store. Too inexpensive means the materials are sub-standard (in the consumer’s eyes).

When I began to sell my creations at trunk shows, I researched and found this website and have used the formula ever since. I sell consistantly at this mark up: http://www.how-to-make-jewelry.com/how-do-i-price-my-handmade-jewelry.html

Don’t short change yourself. If you’ve already begun the designing process, you deserve to be paid for your effort.

Another piece of advice I received was to make a pair of fabulous earrings from every strand you buy and price them to pay for that strand. So for example, if you purchase a strand of freshwater pearls for $15.00, make a beautiful pair of earrings and sell them so you make that $15.00 back from the earrings and then you’ve paid for your strand. This simple process has paid for much of inventory.

And lastly, follow your gut and only make jewelry you would wear. If you design it and don’t like it, don’t make it. I tend to like super long earrings because my hair is long and I want them to show so my designs are very bold, artistic and lengthy. Not everyone likes my earrings. I have customers who have asked why I don’t make just stud earrings. My answer is because it’s not my aesthetic. I make what I’d love to wear. Nothing you make will appeal to everyone. Don’t try. You will find your market if you follow your gut instinct…..and I believe every artist has this instinct.

I hope this helps.

Jennifer
www.facebook.com/pages/blithe-ology/146784572085724

Presentation
by: Tracey M

I also agree with the other comments – the pricing seems quite low.

Another thing to consider is presentation. The right presentation adds perceived value to the product. As an example, I once made a few cuff bracelets that I displayed directly on my table because I didn’t have a fixture for them. They were always overlooked and didn’t sell all season. One day I came across a chunky 8″x10″ picture frame, painted it to match my other displays, removed the glass and replaced it with a neutral fabric, then repurposed the frame as a “tray” to display the cuffs. The result? They sold out within 2 shows. Why? I think it’s because the way they were displayed made them seem more precious and special.

Presentation is something I constantly tinker with. It took a lot of effort for me to figure out displays that work best for my product and market, but once I got there it was well worth it.

So, don’t give up – change it up!

Too many pairs of earrings
by: Tamara

One idea if you’ve found you have a lot of pairs of earrings left, say from selling the matching necklaces, or over-producing, or if you want to move on to a different style — take all those earrings off their earwires and make them into one eclectic gorgeous necklace, or bracelets. It frees up all your earwires again, and having one or a few new pieces rather than many old stagnant pieces makes you feel good and fresh again. Don’t be afraid to keep changing things up until your pieces find their home. I do that type of thing a lot.

try selling in group
by: Anne

I used to have the same problem, at the moment we offer a discount when more than one pair of earings is bought for example we sell one pair at 5 € and Two pairs at 8 € and 3 pairs at 11 €, works great. The special and more complicated earrings are put on a seperate display and are individually priced. But the trick is to get them buying and then we show them the special display and 8/10 times we sell a pair of these ones too.

Try it, it may work for you
good luck with it

You need to create a pricing formula
by: Beckoning Cat

I agree with the other posters, your prices are much too low. As someone said, perception is everything. You have to figure what the materials cost you to buy (and even if you inherited them or they were free) find a competitive price for the materials alone, then figure in how long it took to make the item(s) and add your hourly wage to that. Then give yourself a little profit – that should take care of pricing your jewelry properly. If you are familiar with a spreadsheet, you can develop your own “formula” to calculate the correct sell price for each item.

The jewelry market is way overcrowded and there is a great deal of competition. I tear my hair out when I see an item that is identical to what I am making (same materials, etc.) and the artist is charging way below what it cost him/her just for the materials. Good luck and don’t give up just yet.

Display, Display, Display!
by: Sheila

I totally agree with Tracey M. When I first started out, I had made a lot of earrings and spent a lot of time putting them on handmade earrings cards – I had a large door for a display that I would put all the carded earrings on – and I would maybe sell 1 or 2 per show. Then I simply ran out of room and decided to purchase a small $15 earring display where I could show 50 pairs of earrings…all of a sudden, I can’t keep my earrings!!! (I too was originally selling them for $3-4 a pair – I bumped them up to $6 – not a huge increase, and my target market is young families – we sell a lot of children’s items and I still wanted to be affordable). I think my handmade cards before looked cheap, and now that they are on a nice earring display stand, people’s perception changed, even though my product didn’t, but my sales increased!

Moral of the story, try changing your display and see if that helps!!!

Sheila
www.Smitten-Designs.com

Much too cheap!
by: Rain

If you price your product that low, people will think there’s a reason. Raise your prices and see how you do.

I sell my basic earrings for $10 or 3 for $25 and they sell like hotcakes. People may be on the fence about buying two, but when they know they can get a 3rd pair for just $5 more than the cost of 2 pairs, they do it. The profit margin on earrings is usually very high, so I make plenty of money on them, even with that little discount.

If the earrings take more time, particularly ones with a fair amount of wire work, I charge $18 and up.

You didn’t mention how you’re displaying them or what kinds of cards you use for your earrings. Could that be affecting your sales? Just a thought…

Way too low!
by: line

I have no idea what your earrings are made of but unless your market is children who are spending their allowance, your price is too low. I started selling at a lower price, my earrings were going for 10-12$. I hardly sold any and mine were all hand-made as I make most of my beads. I was going to a show who would sell them for me and take a cut of 20%. I raised my prices to make up for the cut and sold more that way than before. (In the end, I ended up selling them all myself and never had to give the show a cut.) My earrings are now 19$ each or 2 for 30$ and most people buy them for 19$ instead of the deal.
A customer is a fickle thing. If you undersell yourself then so will he. It really is all about image.
Hope this helps.

Double your price (or more) and
by: Leslie

offer a little discount for purchases of more than one pair. I have a line of earrings that sell for $7.00 and I sell two pair for $12 and 3 or more pair for $5.00 each. They sell pretty well.

Also, these earrings sold much better when I started putting them on cute cards. So packaging makes a difference.

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