Thanks, Jody.
That’s the best advice I’ve read or heard in awhile. And, I agree, finding the right venue is the key.

Unless you are designing jewelry for yourself, you need to decide what niche you want to fill, and if you always keep that in mind, it will hone your style!

My point is I think you change during the course of time. As you develop your craft and get really good at it, you might add a new line and your concentration goes towards it. It will incorporate what you already know but also challenge you for something slightly different. My goal was create a new line or piece of jewelry every year so that my returning customers would always buy from me and I always had something new for them to choose from. I also feel that trend and fashion plays a big part in what you like and what you create.

What about this:
Select five of your favorite pieces, or what you consider to be your best work. Email the images to three, five, ten friends (separately, so there’s no ‘reply to all’ answer-influencing!) and say simply, “Quick request. Look at these five images, and tell me the first three adjectives that come to mind–not for each one, but collectively. Please use descriptive adjectives about how the pieces look and/or make you feel, rather than about how much you like them. Just say what you see. Don’t overthink it. No wrong answers!” Maybe even throw in something about trusting and respecting their opinion. Maybe even including people that you don’t actually know that well could be helpful.

Then, when you have a good number of words, write each one down on a piece of paper and spread them out on your work space. Then shoot for a final number–say, five–and keep looking from word to word, as you look at your entire body of work. Pick what you think are the best descriptors, but also the words you simply like the best—you want these words to feel good to you.
And voila! Now you have “Timeless and feminine pieces, understated yet stealing the show.” or something like that.

I think you may be confusing your own personal style with product lines.
Your own personal style is a definite, very specific way you make your creations. It will identify the work as yours simply by the way it looks, how the wires are shaped and twisted, the way you place your stones. When you have a definite style, people will identify a bracelet as “yours” simply by looking at it among 10 other bracelets. But the style is separate from a product line.

You can have many of those, like you mentioned, wirewrapped rings, or wirewrapped bracelets, or a line of bridal jewelry, but they will all have “your style” because they were made by you.

Hope this made sense…

I use to worry about what is my style, because everything I read said that I needed to develop my style. I, like you, decided my style was “wire work”. I stopped worrying about style and just made things I wanted to make, and eventually, I noticed that most things I make have some kind of curled wire. I suggest you concentrate on making what you like to make and you will see that your style is developing.

As for selling my jewelry, my wire jewelry sells pretty well, and I use sterling silver and gold filled wire. I, too, sell more less expensive pieces than expensive ones, but I attribute that to the fact that more people can afford less expensive pieces. Don’t be concerned because you sell more less expensive items. Just make more of them than the expensive ones!

To offer out a bit of my experience, doing shows for about 5 years, my pieces sell about equally well among the “styles” or types, those being my statement pieces (big bold, unique), the rustic earthy pieces, the artsy asymmetrical pieces, the symmetrical gemstone/glass pieces. Sometimes it does seem like a piece would probably sell if I had it priced lower. But then I do have lower priced items that aren’t selling. I think the bottom line is that you stay true to yourself and make what you enjoy making and what feels right in reflecting your inner creativity. If you try to do what someone else says you “should”, or keep trying different things to see what “works”, and if these “experiments” don’t sell, then you have wasted a lot of time and energy. It may be more of attending the right shows with the right crowd for your pieces, and finding the right shows may take a while. But once you do and you find your true market you can make what you love and people will love to buy it!

Good luck!

Jody