Selling Pricey Jewelry vs. Bargain Jewelry
by Pamela Dudrow.
Recently I had an experience that I’d like to share.
I create jewelry and sell at a price I think is a good retail price; taking into consideration how much time I’ve put into each piece, and addressing the current popularity of the technique I use.
Okay, it’s pricey!
I recently attended a show where the audience was looking for a bargain.
I took with me two trays of earrings that I really wanted to unload, so I put “rock bottom” sale prices on each pair.
Well, what occurred was eye-opening for me.
NO ONE purchased any of my regularly priced items!
I made a lot of sales that day, but the only items purchased were those darned sale priced earrings!!!
I barely made my entry fee in sales!
Soo… This past weekend I had a show where the venue was centered around Bike Nite (a rowdy group of Harley motorcyclists come-together for an evening of music, festivities, and showing off their “machines”!)
I took a chance because they hadn’t had a jewelry vendor before.
I decided, based on my last experience with the sale earrings, that I would take my newly formed niche jewelry and sell at full price (i.e.: pricey).
Much to my surprise I experienced the best revenue for any show I had ever attended!
Point is, people will pay full price when ALL your jewelry reflects the higher price that translated into very special handmade artist jewelry!
Go with your head; not that sentimental heart you carry around in your chest!!!