Sell More Jewelry with Rummage Displays
by Rena Klingenberg.
I often think humans have an instinct to rummage for hidden treasure. If you’ve ever been to a yard sale or garage sale, you’ve seen that instinct in action!
And if you have a selection of jewelry that you can put in some sort of a rummage container or treasure chest, your sales will show the power of rummaging at your booth.
Suitable containers for this purpose include baskets, small trunks, interesting boxes, trays, grab bags, etc.
Second-hand stores, dollar stores, craft stores, estate sales, and imported-trinket stores often have great containers for this type of jewelry display.
Jewelry artist Cindy Cherrington of CC Creations confirms my theory. Here’s her experience:
You turned me on to the “treasure chest” theory and I watch it work its magic at every show I do!
I even have two of them.
One has odds and ends, say “leftovers” of items I no longer make. Because you’re right about “grouping”, if you don’t have enough of a particular item, it just gets lost and never sells.
The prices in that box are reduced from their original selling price, which makes them even more appealing.
I’m a wire wrap and dichroic glass artist. So the second box has various sized, unwrapped dichroic pendants.
With these I offer a “free satin cord”. This way they get something “free” with their purchase and it’s a complete wearable necklace.
I can never thank you enough for this technique that quite often makes my booth cost!
Another example of a way to do a rummage display: Janet Davis’ Jewelry Grab Bags.