How to Sell Your Jewelry Like Crazy at Shows, Fairs, and Festivals

Discover every strategy and secret I've learned from years of selling my handmade jewelry at shows.

Ultimate Guide to Your Profitable Jewelry BoothHi, I’m Rena Klingenberg – jewelry artist and founder of Jewelry Making Journal.

There are hundreds of things you can do to make a big difference in your success and income at shows, fairs, and festivals.

“Ultimate Guide to Your Profitable Jewelry Booth” details everything I’ve learned for squeezing the maximum profits out of your jewelry booth.

I’ve gathered my years of jewelry show experiences, tips, mistakes, and successes into this 191-page book.

It’s the step-by-step guide to help you succeed in selling your handmade jewelry at shows.

This is THE reference book for every jewelry designer who has ever set up, or is considering setting up, a booth at a retail event.

Rena covers everything: show prep, display, jurying, pricing, marketing, and so much more.

I’ve been doing shows for several years, and found several tips in this book that will make my shows even easier. It’s like having a great business partner by your side!

– Jill Sharp


Rena has included everything you need to know about selling jewelry at fairs and markets in this book. If you follow even just a few of her tips and suggestions you will be more successful!

– Marie Cristine Knuff


How did I discover these strategies
for selling handmade jewelry at shows?

Selling jewelry in my booth

Me (far left) in my booth, writing up a jewelry sale at a winter art festival.

During the first few years of my jewelry business, I worked hard to sell my jewelry at shows – but I didn’t make very much money at it.

It was frustrating to put so much effort into getting ready for a show, and spend an entire day in my booth – and then come home with only a small profit after expenses.

But I didn’t give up. I stuck with it – trying new things, observing successful artists, and applying the lessons I learned from each show.

Through trial and error I gradually developed a more professional – and far more successful – approach to selling my handcrafted jewelry at shows.

As I began to use and refine my new approach, I experienced a big increase in my booth traffic, jewelry sales, and the money I earned at each show.

Here’s one example of my results,
using the strategies
I share with you in this book:

In a juried show of 40 artists, my jewelry booth was unfortunately located on the second floor of the venue, instead of on the main floor where most of the action was (including several other jewelry artists).

But despite my undesirable booth location, my sales accounted for 1/8 of the total sales for the entire show of 40 artists!

(There was one central transaction station for the show, and afterward the organizers provided the total sales figure.)


Rena’s book covers all the things a jewelry or bead artist needs to consider before doing shows.

It will give you the tools to produce, price, display, protect and sell your particular product in today’s competitive marketplace. The book covers photographing your booth and product, booth lighting, finding and selecting large or small shows, self promotion, mailing lists, and even personal safety.

I recommend this e-book to every jeweler and beader starting out. Even old timers will also find good ideas and important reminders.

– Russ Nobbs
Owner and Founder of Rings & Things

I’ve tested and refined these jewelry selling strategies so that they really work.

Much of the information in this book has never been published anywhere else.

And I’m giving you all my secrets – “Ultimate Guide to Your Profitable Jewelry Booth” is your complete, 191-page, step-by-step success guide to selling your jewelry at shows, fairs, and festivals.

You don’t have to go through the same learning curve I did to figure out what really works. I’ve already done it for you.


This book is amazing! Rena is a seasoned jewelry artist with years of real world business experience, and she shares it all in The Ultimate Guide to your Profitable Jewelry Booth.

As an experienced jewelry designer myself, I was amazed at all the great new ideas I found in this book – showing that there’s always room to learn new things! I’ll be implementing some of her ideas at my next show.

This book is a must have if you plan to sell jewelry at shows – it is jam packed with useful information that will increase your sales, help in selecting the right shows (and avoiding the wrong ones) and so much more.

Wow, what a great resource – I wish I’d had a book like this when I was first getting started!

Thanks, Rena!

– Lorri Ely
Making Jewelry


What You’ll Learn in This Book:

Section 1 –
The Paperwork Stuff

Sales Tax and Business License Requirements for Shows –
How Much Sales Tax Do You Charge?; What Licenses and Permits Do You Need for Shows?; Tax and Paperwork Issues at Shows in Other States; Don’t Be Scared of Paperwork!

Jewelry Business Insurance –
Getting Jewelry Business Insurance Coverage; Money-Saving Insurance Tips; What Kind of Coverage Do You Need for Your Business?; Make Jewelry Business Insurance Claims Easier

Section 2 –
Money Matters

Pricing Your Jewelry to Sell Profitably –
Are You Pricing Your Work Too Low?; Pricing and the Perceived Value of Your Jewelry; Your Retail Pricing Should Allow You to Wholesale/Consign; Increase Your Profits by Cutting Your Costs; Make Sure You’re Not Losing Money with Your Pricing; Sell More Jewelry by Offering Volume Discounts; Should You Put Price Tags on Everything?; A Tip for Selling High-Priced Jewelry; A Final Word on Pricing Your Jewelry

Managing Your Transactions at Shows –
Keeping Your Money Safe; Set Up an Efficient Checkout Station; Pros and Cons of Different Types of Cash Boxes; Tips for Accepting Cash; Tips for Accepting Checks; Tips for Accepting Credit Cards; Important Tip for Processing Credit Card Transactions; Accepting Mobile Payments via Your Smartphone; Keep Your Earnings Secure at Shows

Prevent Shoplifting at Your Booth –
Tactics of Experienced Jewelry Shoplifters; 8 Ways to Protect Your Jewelry Booth from Shoplifting; Another Way Your Jewelry May Disappear

Section 3 –
The Jewelry Artist in Your Booth

Taking Care of Yourself at a Show –
Food and Drinks; Medications; Comfort in the Summer; Your Personal Show Survival Kit

Whatever Shall I Wear to Jewelry Shows? –
Clothes to Wear While Setting Up Your Booth; Your Jewelry Artist Outfit; Keeping Your Feet Happy at Shows

Can You Work Your Booth Alone? –
Tips for Doing Shows Without Help; Build Some Muscle; Be Prepared

Section 4 –
Your Blueprint for Profitable Shows

How to Find Good Shows for Selling Your Jewelry –
The Main Ingredients of a Bad Show; Art and Craft Show Listings; Other Free Sources of Local Show and Event Listings; 4 Important Tips for Researching Shows Online; What You Can Learn from Other Vendors; What Juried Shows Are, and How to Apply for Them; Smaller Venues – Craft Fairs, Bazaars, and Church / School Fairs; How Do You Know Whether a Show Will Be a Good One?; 7 Questions to Ask a Show Organizer Before Applying

How to Find Shows with No Other Jewelry Artists –
Local Expos and Events; Example of Researching an Alternative Event for Selling Your Jewelry; Your Own Shows

Tips on Applying for Shows –
10 Tips for Filling Out Show Applications; Getting Good Photos or Slides of Your Jewelry Booth; Photographing Your Jewelry for Applications; Make Sure What Format of Photos the Show or Jury Requires; Other Tips for Your Application Photos; Other Considerations When You Apply for Shows

Profiting at Small Local Festivals and Farmers’ Markets

Your Jewelry Inventory for the Show –
Gear Your Inventory to the Show; The Surest Road to Profit; Testing Your Market with New Jewelry Designs; What Inventory Do You Need for Your First Show?

Prepare for Success –
Do a Full Practice Setup at Home; Why Do the Full Trial Run?

How to Promote Your Booth for an Ultra-Profitable Show –
Huge Profitability Tip; My Marketing Success Secret; Build Your Customer Mailing List; More Ways to Let Customers Know About Your Upcoming Shows

Section 5 –
Manage Your Booth Successfully

A More Profitable Booth Space –
Your Booth Location; The Layout of Your Jewelry Booth; Booth Layout for Outdoor Shows; Organize Your Booth Space for Profitability; Defining Your Booth Space at Indoor Shows; Plan Your Booth for Safety

Should You Leave Jewelry in Your Booth Overnight? –
Some Jewelry Artists Do; Others Don’t; Most Shows Provide No Loss Coverage; An Easy Solution

Tips for Tents and Canopies –
Tent / Canopy Recommendations; Can You Use a Backyard Shade or Beach Umbrella?; Anchor Your Tent Securely; The Rundown on Different Tent Weights and Stakes; Sidewalls for Your Tent; Do a Practice Run with a New Tent; Sources for Tents and Canopies; How to Make Your Own PVC-Pipe Tent Weights

Weatherproofing Your Booth at Outdoor Shows –
Prepare Your Tent for Sudden Inclement Weather; Weatherproofing Supplies to Have at Your Booth; Protect the Contents of Your Booth from the Weather; Protect Yourself from the Weather

Section 6 –
Display Your Jewelry for Maximum Profitability

Your Ever-Evolving Jewelry Display

Designing Your Successful Jewelry Display –
Modular Tables and Display Units; The Power of Grouping Your Merchandise; Make a Strong Impression; Displaying at Multi-Day Shows; Merchandising Jewelry as Sets; Keep Displays Well-Stocked, but Create Urgency; Should You Display Multiples of the Same Design?; The Appeal of a Simple Display System; Let the Rummaging Begin!; Tips for Extra Booth Decorations; Other Jewelry Display Tips; Acquiring a Jewelry Display Stash; Ideas for Making Your Own Jewelry Displays; Sources for Manufactured Jewelry Displays

Tips for Jewelry Display Tables –
What’s the Best Table for Displaying Jewelry?; The Table Height Dilemma; Jewelry Display Table Shopping Tips; Easy Options for Raising the Height of Your Tables; Table Covers; Does the Show Have Specific Requirements for Table Covers?; Choosing Your Table Covers; Ways to Prevent Your Table Covers from Flapping in the Wind; Flame Retardant Table Covers; Home Recipe for Flame Retardant Table Covers; Tip: Wrinkle-Free Table Coverings

Adding Height to Your Display –
Display Ideas for Adding Height to Your Jewelry Booth; Cautions About Elevated Jewelry Displays

Lights: Your Best Friend for Selling Jewelry –
What Kind of Lighting is Best for Jewelry?; Ideas for Lamps to Light Up Your Jewelry Booth; Recommended Light Bulbs for Jewelry Displays; Safety Tips for Adding Light to Your Booth; Transporting Your Lights; More Booth Lighting Tips

Banners and Booth Signs –
A Banner for Your Booth; What Should Your Banner Say?; The Best Place to Mount Your Banner; Create Effective Signs for the Inside of Your Jewelry Booth; Where to Have Banners Made

Booth Flooring –
Types of Floor Coverings for Jewelry Booths

Section 7 –
The Secrets of Selling More Jewelry

(this entire 33-page section of the book contains loads of tips specifically on how to actually sell more of your jewelry at shows)

How to Sell a Lot of Jewelry in Your Booth –
The Secret to Selling Jewelry; Tips for Interacting with Your Customers; Positive Words vs. Negative Words; Tips for Helping Your Customers Interact with Your Jewelry; Sell More Jewelry by Educating Your Customers; Profitable Answers to the 3 Questions Customers Ask Most; Interacting During the Transaction; Keeping a Clean, Tidy Booth

Two of the Most Profitable Times at Every Show –
Nope, I’m not even going to hint about them here – but every detail you need to know to really cash in on these two times is in the book!

One Way to Attract Customers to Your Jewelry Booth

Earn Big Profits from Impulse Items –
Jewelry Items Under $20; a Profitable Add-on

Making Jewelry at the Show – a Big Profit Center –
Demonstrating Your Craft; Customizing Jewelry at the Show

Uniqueness Sells Jewelry –
Facets of your Business You Can Make Unique; Tips for Making Unique Jewelry that Yields More Sales

Section 8 –
Fast Track to Success

Experiment, Evaluate, and Improve –
What to Evaluate After a Show

Show Evaluation Form


In this top-to-bottom guide to selling handmade jewelry, Rena examines every aspect of the complex topic of selling at shows, from advanced preparation to post-show evaluation and everything in between.

And she tells you, literally, everything you need to know to do it right. She does that in a straightforward and easy to understand way that will benefit everyone from the complete beginner to the well-experienced jewelry seller.

– Dr. David Weiman


You’ll also receive these
2 additional resources
that are essential to your success:


The Master Checklist for
Jewelry Shows

This huge master checklist (which fills nearly 7 pages!) includes more than everything you’ll ever need to bring when you do a show or festival.

Some jewelry artists’ booth setup and personal style require more supplies, while other artists prefer to pack lean and mean.

So pick and choose from this master checklist to create your own customized list that you can print out each time you get ready for a show.

Stick to your list and you’ll have everything with you that you need to succeed!


Success Timeline for
Preparing for a Show

Good preparation is a critical element of successful jewelry shows.

This timeline is an essential resource for making sure everything gets done, that it’s all done in the right order, and in plenty of time before the show.

This schedule is one of the most important tools I use to prepare for successful shows.

It lists the items you need to take care of at each stage, with individual checklists for:

  • two weeks before the show
  • one week before the show
  • the day before you leave for the show
  • while loading your vehicle for the show
  • at home again after the show
  • on an ongoing basis.

Just follow this timeline for every show you do, and you’ll see a definite improvement in the efficiency, simplicity, and success of your shows!


For your convenience,
both of these Bonus Resources
are included in the beginning of the book.


Your checklists are complete and helpful under each category. You have paved the way for any newbie starting out in any craft endeavor . . . I can’t tell you how valuable that little piece of information is whether you are just starting or a seasoned veteran.

Without using my checklist of everything I take to the shows, there would always be at least one thing that was forgotten! You learn very quickly that it’s a tool you can’t do without. And I feel you stressed the importance of that by the completeness of each list.

Your book has helped me refine some of the processes I already use. It has inspired me to take it a step further. I truly enjoyed reading it and feel it will be a great resource to refer back to often.

Thank you for publishing this book!

– Cindy Cherrington


eBook Format:

This is a PDF ebook that you can read on your
Computer, Kindle, iPad, Nook, Tablet, Smartphone,
and most other devices.

Immediately after your purchase, you can download your ebook and start learning new success strategies, tips, and secrets right away.



If you’re not satisfied with this book, just contact me within 30 days of your date of purchase – and I’ll issue your 100% refund immediately.

Your ebook purchase is 100% safe and secure – and 100% risk-free.


Sell Your Jewelry Like Crazy
at Shows, Fairs, and Festivals:

Ultimate Guide to Your Profitable Jewelry Booth


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This is one of the most complete and comprehensive guides for jewelry vendors I’ve ever read.

You cover all aspects of the jewelry business. It’s well thought out and has a good flow order.

I consider myself a fairly knowledgeable jewelry vendor, but this book offers tips and tricks in detail that even the most seasoned vendor could use. You have some new and innovative ideas I’m anxious to try.

– Cindy Cherrington


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