© by Rena Klingenberg; all rights reserved.
A jewelry trade show or wholesale show can be an outstanding way for you to connect with shops and buyers who’d like to purchase your jewelry at wholesale prices and resell it at retail.
Unfortunately, exhibitor booths at wholesale events can be very high priced.
And there are additional expenses involved, such as traveling to the event.
So if you’re just getting into wholesaling your work, being an exhibitor can be a big investment.
But don’t let high exhibitor costs scare you away from participating in wholesale events.
Here are three cheaper alternatives to having your own exhibitor booth at wholesale gift and jewelry shows:
Have a Sales Representative
Exhibit Your Line
If you can’t afford a booth and travel expenses, a sales rep who exhibits in gift marts and wholesale shows can present your jewelry line without the cost of a full-fledged booth.
You can also benefit from the rep’s expertise.
A professional sales rep should already have a network of connections and know your targeted market niche well.
He or she is also likely to be more experienced with selling and the dynamics of wholesaling than you are.
Rent a Temporary Space at a
Wholesale Gift Mart or Showroom
You can also test the wholesale venue waters inexpensively and without being present by renting a temporary space in a wholesale gift mart or showroom.
For a monthly fee, you can display your products there for direct sales to retail shop owners.
This is a good way not only to break into wholesaling on a small budget, but also to test new jewelry designs and product ideas.
Share a Booth and Expenses with
Another Business in Your Niche
This cost-cutting solution works especially well for one-person businesses.
Besides saving money, additional benefits to a booth-sharing arrangement include access to each other’s customers in the same market niche, and the convenience of having a knowledgeable person manning the booth when you need to take a break.
Although these solutions aren’t quite the same as having your own booth, they can keep you from missing out on profitable jewelry trade shows and other wholesale events because of the expense.