© by Rena Klingenberg; all rights reserved.
Free jewelry gift wrap is a wonderful additional benefit to give to your customers. And fortunately, it can be very inexpensive for you – which makes it an ideal way to make them feel that they got a lot more for their money.
Jewelry Gift Wrap
Solves Customers’ Problems
Jewelry is a very popular gift to give.
But no one (well, no one I know!) wants to take a piece of jewelry home and hunt for a teeny box to put it in, and then wrap it and find a teeny bow to put on it.
Most people are busy and are completely thrilled to have you relieve them of this tedious part of the gift-giving process!
The fact that you offer free jewelry gift wrap makes you stand out glowingly among their shopping experiences. It makes them think of shopping from you first the next time they have to give a gift, because you made it so easy and painless for them!
And your elegant, just-right jewelry gift wrap will make your customer look extra wonderful in the eyes of their gift recipient.
So be sure to have a “Free Jewelry Gift Wrap” sign displayed prominently at your booth when you do shows or jewelry home parties, on your website, and in your other literature. It’s definitely a benefit you want to advertise!
Once the piece of jewelry is sealed in its zip-lock bag, you can put it in a velvet pouch, lame’ bag, satin mini-purse, hinged velvet jewelry box, or foil-covered cardboard jewelry box with a stretchy bow or mini-bow.
All of these gift wrap supplies are available from a number of jewelry packaging and supply catalogs and websites.
And don’t forget to put the display card that goes with the piece of jewelry inside the gift wrap!
I gift wrap all purchases, even when I sell jewelry to a woman who is just buying it for herself. It makes a really pleasant impression, and gives her the feeling that she just treated herself to something special.
Think how you’d feel if you bought something for yourself and the vendor gift wrapped it for free before handing it to you, even though they knew you bought it for yourself! Talk about increasing the perceived value of your jewelry.
A gift tag is a nice additional touch. I like to get perforated business cards from office supply stores, in floral patterns or other prints that go well with my jewelry. I punch the cards out and fold them in half (with the floral / printed side on the outside, and the blank white side inside for writing on), to make a small, elegant card that can either fit inside a velvet pouch or satin mini-purse, or be taped to the outside of a cardboard jewelry box.
Now all the customer has to do is sign the gift card and give the gift.
You’ve solved a headache for them, and they’ll come back!