by Chelsea Clarey. (TangoPig Jewelry Creations) Copywriting is something that most of us "in the trade" learn on the fly. One of the hallmarks of inexperienced writing is an over-reliance on cliches, something we're all guilty of at some point! In this part of our series on avoiding vague or overused words in item descriptions, we're going to pick apart the … [Read more...] about Writing Product Descriptions for Your Jewelry: “Inspired by Nature”
Jewelry business tips and ideas.
Including Tips for Applying to Juried Shows © by Barb Macy; all rights reserved Today I had the pleasure of being part of the jury for a large art & craft fair that takes place each fall in Corvallis, Oregon. Approximately 180 artists sell their wares there - including textiles, jewelry, wood, ceramics, watercolors, etc. There's a little bit of everything at this … [Read more...] about An Inside Look at a Craft Fair Jury
by Rena Klingenberg. (Home Jewelry Business Success Tips) Many artists make the error of pricing their handmade jewelry too low. Often it's for one of these reasons: They don't value their own talent. They feel "lucky" to sell one of their pieces at any price, even if the sale barely covers the cost of their materials. They believe their … [Read more...] about Pricing Handmade Jewelry Too Low
© by Peggy Li; all rights reserved I've had Peggy Li Creations for over six years now and there are questions that I am often asked about my jewelry business. By far the most popular question is, "How did you get your Peggy Li Creations press?" followed by "Did you do it yourself?", "How do I get celebrities to wear my jewelry?" and "How do I get my jewelry in … [Read more...] about Getting Press for Your Jewelry Business
by Kamilah Campbell. (The Pink Locket) Marketing your jewelry business can be fun. It allows you to brew creative ideas for getting the word out there about what you have to offer. Finding the marketing strategies that work for you can also pose challenges, but you'll never know unless you try. 5 Ideas that Helped Me Build Brand Awareness for … [Read more...] about 5 Tips for Marketing Your Jewelry Business
© by Carolina Gonzalez; all rights reserved Serendipity comes in many forms, from the most transcendental to the everyday events. Yesterday I received a message from Sara, editor of the English Dawanda Shop Directory Blog, to tell me that the first batch of promo bags had sold out and reminding me to send more promos if I wanted. Casually, I had spent my day making … [Read more...] about Making Promos The Importance of Giving for Your Business
by Rita Juhlin. (Portland Oregon) You are at a Mall; there are 9000 jewelry stores in that Mall. Oh good grief, which store should I go into? Well, on the web there are many more thousands of jewelry stores and if you want somebody to go into your web store you need to stand out. In Rena's fabulous, to say the least, web site, I read a number of questions and … [Read more...] about Making Your Web Store Stand Out – Something To Consider
by Pamela Lo Piccolo. (Bella Piazza Hand Crafted Jewelry) When I first starting taking pictures of my jewelry, I was taking the picture too far away and couldn't quite get the right light. It was time to learn something about all those features on my camera like the Macro feature and White Balance. If your camera has these features, use them! They make a world … [Read more...] about Light Box for Photographing Jewelry
© by Laurie Davis; all rights reserved Do you love making jewelry - but feel that between balancing your family and all their activities, you don't have enough time to devote to your passion? You're not alone! From Interrupting to Interested I have two young children, ages 11 months and 5 years. It seems like as soon as I sit down to start a project, I'm … [Read more...] about Mixing Jewelry Business with Kids
by Rebecca Stone. (Rebecca Stone Designs) Rebecca Stone has been experimenting with different aspects of shooting and editing jewelry photos, with lovely results as you can see above. But while she was achieving great photos like these, Rebecca also discovered a problem with her enlarged images. . . . After figuring out how to make my jewelry images … [Read more...] about What Do You Do When Your Jewelry Photos Reveal Imperfections?
by Lisa Weber. (Silver Vine Jewelry) It occurred to me recently that I could have a much better Etsy experience if I listened to what my customers were telling me. My customers' feedback comments were always very positive, but could their choice of purchase provide some information that might hint at what they wanted? Analyzing My Online Jewelry … [Read more...] about Try a Jewelry Sales Analysis for Your Website or Etsy Shop
© by Nina Cooper; all rights reserved Thinking about starting a jewelry business? You've been making jewelry for a while. People always stop to compliment your work and ask where you purchased it. Perhaps you've already sold a few pieces. Now you're thinking about taking the next step and turning your hobby into a business. Before you take the big leap, here are … [Read more...] about Starting a Jewelry Business