by Dianne Jacques. (Windsor, Vermont) When you're marketing your jewelry, think outside the jewelry store! I was recently contacted by the local florist to create a line for their shop. They wanted color and of course floral themed. In addition to the leaf print design I do, I created a line of enamels that fits the bill perfectly. Another good place … [Read more...] about Options for Marketing Your Jewelry
Jewelry business tips and ideas.
by Virginia Milner. (United States) I have the opportunity to teach jewelry making at senior residence and centers. What should I charge? Virginia Milner … [Read more...] about What to Charge for Jewelry-Making Class for Seniors?
by Ritz. What is the best way to advertise wire wrapping classes for a store? The manager asked me to make a poster. Do you have any suggestions for advertising the classes? Thank you. Ritz … [Read more...] about How to Advertise Wire Wrapping Classes for a Store?
by Rena Klingenberg. Have you ever noticed that a particular style of jewelry may look fabulous on one person - but not on someone else? Here's a style concept that may explain this phenomenon: "Wear Items That Repeat Your Natural Characteristics" Note: Although this concept applies to everything you might wear (clothes, jewelry, shoes, etc.) - we'll … [Read more...] about Matching Jewelry to People
by Rena Klingenberg. What do you think about using live models when photographing your jewelry pieces that you plan to sell? Here I'll present some points both for and against using live models - and I hope you'll leave a comment to share your thoughts on this issue. Benefits of Having Live Models Wearing Your Jewelry in Photos First, a live model definitely … [Read more...] about Pros and Cons of Using Live Models When Photographing Jewelry
by Rena Klingenberg. The camera in your phone can be a handy tool for your jewelry business. (Aside from using it to take pictures of your jewelry!) Here are 8 ways I've used mine: 1. Keep People's Business Card Info Whenever you receive someone's business card that you plan to keep, snap a photo of it. That way you'll always have their info with you, on … [Read more...] about 8 Clever Ways to Use Your Camera for Your Jewelry Business
by Rena Klingenberg. Your handmade jewelry business can help make the world a better place. There's an infinite list of charitable causes you can get involved in - disease research, environmental protection, children's issues, feeding the hungry, education, clean drinking water, rebuilding after disasters - and these are just a few! So where should you invest your … [Read more...] about Choosing a Charity to Support with Your Jewelry Business
by Rena Klingenberg. Several years ago I got together with my good friend (who was a "Mary Kay" cosmetics rep), and organized a holiday shopping and fundraiser show. It was hosted at a local assisted living home for elderly people. The show was open for the general public to come and shop, and it ran from 4 p.m. to 8 p.m. on a Thursday evening. We had a total of … [Read more...] about An Unexpected Blessing at a Holiday Craft Show (a True Christmas Story)
by Rena Klingenberg. Our world is an increasingly global community. And when you sell your jewelry online, your work can be viewed anyplace in the world where there's Internet access. Metrics or Inches? So should your listings show your jewelry measurements in metrics or in inches? I recommend listing measurements in both metrics and inches - regardless of … [Read more...] about Should You Use Inches or Metrics in Your Jewelry Listings?
by Rena Klingenberg. When I was new to selling my jewelry online, I used to look at other artists' shops much differently than I do now. Back then I visited their online shops as part of a research mission - trying to pinpoint the "best way" to sell handmade items on the Web. And although that's no longer why I visit artists' online shops, here are some insights I … [Read more...] about What I Learned by Visiting Artists’ Online Shops
by Rena Klingenberg. Have you ever had someone ask you to make an exact copy of a piece of jewelry that was designed by someone else? Several years ago, a friend who had been on vacation asked me to make a mother's bracelet just like one she had seen on her trip - in an artist's booth at a show. My friend said, "I could have just bought the bracelet from that … [Read more...] about When a Customer Expects You to Copy a Jewelry Design
by Rena Klingenberg. Most jewelry customers are supportive of what we do (and sometimes they purchase our jewelry too)! :) Of course, not everyone will like the jewelry we make, and that's to be expected. But even when the jewelry isn't to their taste, most people are tactful about it. However, there are some shoppers who are less tactful - and may even bluntly … [Read more...] about When a Customer Criticizes Your Handmade Jewelry