As you grow as an artist and more people buy your designs, thus showing you how much they appreciate your artwork, increasing your retail/wholesale price points is part of the process. The other option is to stop being a handmade jeweler and take your designs to a manufacturer (China? :-()

It’s the old supply and demand axiom: if you can’t supply more (for whatever reason), if people want to buy whatever you supply, they will pay more when you raise your price.

I know this can be kind of scary initially for an artist because we always wonder about how much people will actually pay for our work. But do it in stages – in marketing it’s known as testing your product’s price “elasticity”. Continue to keep taking it up a little at a time until your ability to design/produce finds an equalibrium with how much you sell. The reverse is also true, if you’ve priced your designs too high — take them down a little at a time to find that same equalibrium.

If that isn’t enough for you to consider, also consider the “ebb & flow” annual cycle for your particular product — when are your “big sales” windows and when is it “slow”? You might integrate these windows into a beginning pricing strategy – maybe prior to the holidays you increase your $$$ to off-set and balance the holiday purchasing demands and consider windows – maybe during the summer (slow) sales windows when you could offer frequent buyer discounts to your established customers or new customers to clear out older designs or designs that just didn’t hit the mark.

Be flexible and willing to flow with the market. But by no means, under estimate the value of your artwork or efforts! Continue to test the upper limits of how your customers value your work. Yes, you will lose a few lower end customers and either you’ll be OK with that loss or design lower end items specifically for them by expanding your product line.
I’ve designed and sold glass art jewelry for almost 30 years and it continues to amaze me that people will buy and pay for what they like — and I continue to raise my prices!! Very flattering actually…..

Good luck! If you have questions, please feel free to contact me.
Barbara Kee
Artitude Studios

If you are not experiencing the sale you want – I recommend you examine what has been selling and try to make more of that.

You don’t mention if you want to retail other handcrafted jewelry or pre-made items. If it is other hand crafted jewelry, just make sure the style is distinct from your own and you get an appropriate commission. If it is pre-made items, I think you should choose carefully – selecting only items that will accentuate your current jewelry offerings. For example, you might add basic gemstone bracelets in colors that match your handmade silver and gemstone bracelets. It would allow you to offer a set at a more reasonable price than if you were to try and make it all yourself.