I’m Improving, But I Still Have Questions

by Dan Santersero.
(Pueblo, CO)

Hey everyone! I made a post here some time ago – Help – Starting a Jewelry Business Right Out of High School.

I thought I’d share what I’ve been doing and improved on.

Wire rings by Dan Santersero  - featured on Jewelry Making Journal

My first set of ring designs for sale.

I’m still more or less fresh out of high school, and I still don’t have a job. So I’ve mostly been keeping to myself, getting new materials and tools, experimenting, coming up with new designs, etc.

I had a small breakthrough about a month ago, I sold a bunch of rings to a shop downtown called The Ten Spot, but I haven’t really heard back since. I’m still excited though.

Wire ring by Dan Santersero  - featured on Jewelry Making Journal

Experimenting with celtic-ish weaves. This one is called “The Celtic Embrace.”

I take my rings with me in a little 36 slot glass top display case to open mic night once a month at a popular local cafe.

I’m having some trouble, however.

I haven’t really sold any that way yet, but the vibe there is perfect, they hang up a lot of art from the community, they also do live art, and they allow artists like me to sell things we bring with us at our leisure.

Wire ring by Dan Santersero  - featured on Jewelry Making Journal

My first attempt at hand twisting wire and making a ring with it.

I usually sit by the entrance, across from their main counter where they take orders, and the place is generally packed. So its not like people aren’t seeing my work.

Is there a particular way of sitting and acting to get people to sit down and have a look?

I’m usually sitting upright and drawing in a small sketchbook, should I sit at attention and smile for like four hours? Where else can I sell pieces?

Wire pendants by Dan Santersero  - featured on Jewelry Making Journal

A collection of miscellaneous wire wrapped pendant experiments.

Now that that business is out of the way, what do you guys think of my designs? I can’t seem to find similar wraps on Etsy at all. With maybe the exception of the twin hearts.

Are my designs unique and interesting? I particularly like my Heart Swan ring. Which is your favorite?

Dan Santersero
Santersero Jewelry

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